{"id":5680,"date":"2015-02-20T20:21:26","date_gmt":"2015-02-20T11:21:26","guid":{"rendered":"https:\/\/f-tra.jp\/blog\/?p=5680"},"modified":"2021-10-07T10:23:00","modified_gmt":"2021-10-07T01:23:00","slug":"%e3%80%90%e7%b5%b1%e8%a8%88%e3%80%91%e3%81%8b%e3%81%94%e8%90%bd%e3%81%a1%e7%8e%87%ef%bc%88%e3%82%ab%e3%83%bc%e3%83%88%e6%94%be%e6%a3%84%e7%8e%87%e3%82%ab%e3%83%bc%e3%83%88%e9%9b%a2%e8%84%b1%e7%8e%87","status":"publish","type":"post","link":"https:\/\/f-tra.com\/ja\/blog\/overseas\/5680","title":{"rendered":"\u304b\u3054\u843d\u3061\u7387\uff08\u30ab\u30fc\u30c8\u653e\u68c4\u7387\uff09\u306e\u4e16\u754c\u5e73\u5747\u3068\u3001\u96e2\u8131\u306e\u7406\u7531\u30a2\u30f3\u30b1\u30fc\u30c8\u7d50\u679c\u3010\u7d71\u8a08\u3011"},"content":{"rendered":"<p>EC\u30b5\u30a4\u30c8\u306e\u904b\u55b6\u8005\u306b\u3068\u3063\u3066\u3001<strong>\u304b\u3054\u843d\u3061\uff08\uff1d\u30ab\u30fc\u30c8\u653e\u68c4\u3002\u4e00\u65e6\u5546\u54c1\u3092\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f\u306e\u306b\u3001\u7d50\u5c40\u8cb7\u308f\u306a\u3044\u3053\u3068\uff09<\/strong>\u306f\u6c38\u9060\u306e\u8ab2\u984c\u3067\u3059\u3002<br \/>\n\u672c\u65e5\u306f\u6d77\u5916\u30b5\u30a4\u30c8\u304b\u3089\u96c6\u3081\u305f\u304b\u3054\u843d\u3061\u306b\u95a2\u3059\u308b\u8abf\u67fb\u30c7\u30fc\u30bf\u3092\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u3044\u305a\u308c\u306e\u8abf\u67fb\u3082\u3001\u6642\u671f\u3084\u6a5f\u95a2\u304c\u3070\u3089\u3070\u3089\u306a\u306e\u3067\u3059\u304c\u3001\u3042\u308b\u7a0b\u5ea6\u306e\u5171\u901a\u70b9\u306f\u898b\u3044\u3060\u305b\u308b\u3088\u3046\u306b\u601d\u3044\u307e\u3059\u3002<\/p>\n<h2>\u30ab\u30fc\u30c8\u96e2\u8131\u7387\uff08\u653e\u68c4\u7387\uff09\u5e73\u5747\u306f68.07%<\/h2>\n<p><a href=\"http:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noopener\">baymard\u793e\u304c2014\u5e742\u6708\u306b\u767a\u8868\u3057\u305f\u8abf\u67fb\u7d50\u679c<\/a>\u306b\u3088\u308b\u3068\u300129\u306e\u7570\u306a\u308b\u8abf\u67fb\u304b\u3089\u5c0e\u304d\u51fa\u3055\u308c\u305f<strong>\u4e16\u754c\u306e\u30ab\u30fc\u30c8\u96e2\u8131\u7387\u5e73\u5747\u306f\u300168.07%<\/strong>\u3068\u3044\u3046\u7d50\u679c\u306e\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u3001<a href=\"https:\/\/intelligence.businessinsider.com\/welcome?utm_source=House&#038;utm_medium=Edit&#038;utm_term=E-ShoppingCart-1&#038;utm_content=link&#038;utm_campaign=BIIMobile---#joinus\" target=\"_blank\" rel=\"noopener\">BI Intelligence\u793e\u306e\u65b0\u3057\u3044\u8abf\u67fb<\/a>\u3067\u306f\u3001\u30ab\u30fc\u30c8\u653e\u68c4\u7387\u306e\u63a8\u79fb\u306f\u4e0b\u8a18\u306e\u30b0\u30e9\u30d5\u306e\u3088\u3046\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<div id=\"attachment_5688\" style=\"width: 970px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5688\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/02\/bii-historical-average-abandonment-rate.png\" alt=\"http:\/\/www.businessinsider.com\/heres-how-retailers-can-reduce-shopping-cart-abandonment-and-recoup-billions-of-dollars-in-lost-sales-2014-4\" width=\"960\" height=\"720\" class=\"size-full wp-image-5688\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/02\/bii-historical-average-abandonment-rate.png 960w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/02\/bii-historical-average-abandonment-rate-300x225.png 300w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/02\/bii-historical-average-abandonment-rate-624x468.png 624w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><p id=\"caption-attachment-5688\" class=\"wp-caption-text\">\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/www.businessinsider.com\/heres-how-retailers-can-reduce-shopping-cart-abandonment-and-recoup-billions-of-dollars-in-lost-sales-2014-4\" target=\"_blank\" rel=\"noopener\">http:\/\/www.businessinsider.com\/heres-how-retailers-can-reduce-shopping-cart-abandonment-and-recoup-billions-of-dollars-in-lost-sales-2014-4<\/a><\/p><\/div>\n<p>\u3053\u306e\u8abf\u67fb\u7d50\u679c\u3067\u306f\u30012013\u5e74\u306e\u30ab\u30fc\u30c8\u653e\u68c4\u7387\u5e73\u5747\u306f<del datetime=\"2015-09-25T03:36:21+00:00\">71.2\uff05<\/del><strong>74%<\/strong>\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<br \/>\n\u3055\u3089\u306b\u30b0\u30e9\u30d5\u306e\u5f62\u304b\u3089\u8aad\u307f\u53d6\u308c\u308b\u3088\u3046\u306b\u3001\u3053\u306e\u5e73\u5747\u5024\u306f<strong>\u5e74\u3005\u5897\u52a0\u50be\u5411\u306b\u3042\u308b<\/strong>\u3088\u3046\u3067\u3059\u3002\uff082012\u5e74\u306f72\uff05\u30012011\u5e74\u306f69\uff05\uff09<\/p>\n<p>\u8abf\u67fb\u306b\u3088\u308b\u3068\u3001\u3053\u308c\u306f<strong>\u3088\u308a\u591a\u304f\u306e\u6d88\u8cbb\u8005\u304c\u30aa\u30f3\u30e9\u30a4\u30f3\u3084\u30e2\u30d0\u30a4\u30eb\u3067\u306e\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3092\u5229\u7528\u3059\u308b\u3088\u3046\u306b\u306a\u3063\u3066\u304d\u305f\u3053\u3068\u304c\u80cc\u666f\u306b\u3042\u308b<\/strong>\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u8abf\u67fb\u304c\u8ff0\u3079\u308b\u3068\u304a\u308a\u3067\u3042\u308c\u3070\u3001<strong>\u307e\u3059\u307e\u3059\u30ab\u30fc\u30c8\u653e\u68c4\uff08\u30ab\u30b4\u843d\u3061\uff09\u3092\u9632\u3050\u305f\u3081\u306e\u30d5\u30a9\u30fc\u30e0\u6700\u9069\u5316\uff08EFO\uff09\u304c\u91cd\u8981\u306a\u6642\u4ee3\u306b\u306a\u3063\u3066\u304d\u305f<\/strong>\u3068\u3082\u8a00\u3048\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<h2>\u30e6\u30fc\u30b6\u30fc\u304c\u30ab\u30fc\u30c8\u653e\u68c4\u3059\u308b\u7406\u7531<\/h2>\n<p>\u305d\u308c\u3067\u306f\u306a\u305c\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u3044\u3063\u305f\u3093\u30ab\u30fc\u30c8\u306b\u5546\u54c1\u3092\u5165\u308c\u305f\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u8cfc\u5165\u306b\u81f3\u3089\u305a\u96e2\u8131\u3057\u3066\u3057\u307e\u3046\u306e\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\n\u4ee5\u4e0b\u3001\u6d77\u5916\u3067\u884c\u308f\u308c\u305f\uff14\u3064\u306e\u8abf\u67fb\u7d50\u679c\u3092\u3054\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h3>56%\u304c\u300c\u4e88\u671f\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u30b3\u30b9\u30c8\u304c\u63d0\u793a\u3055\u308c\u305f\u305f\u3081\u300d\u3068\u89e3\u7b54<\/h3>\n<p>\u307e\u305a\u306fWorldPay\u793e\u304c\u884c\u3063\u305f\u8abf\u67fb<a href=\"http:\/\/www.worldpay.com\/global\/global-online-shopper-report\" target=\"_blank\" rel=\"noopener\">Global Online Shopper Report<\/a>\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<br \/>\n\u3053\u306e\u7d71\u8a08\u306f\u30012012\u5e742\u6708\u306b\u5b9f\u65bd\u3055\u308c\u305f\u3082\u306e\u3067\u3001\u4e16\u754c\u306e19,000\u4eba\u306e\u30ab\u30b9\u30bf\u30de\u30fc\u306b\u5bfe\u3057<strong>\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30ab\u30fc\u30c8\u3092\u653e\u68c4\u3057\u305f\u7406\u7531<\/strong>\u306b\u3064\u3044\u3066\u8abf\u67fb\u3057\u305f\u3082\u306e\u306e\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u56de\u7b54\u7d50\u679c\u306f\u4e0b\u8a18\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<div id=\"attachment_5681\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5681\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/02\/statistic_id232285_reasons-for-consumers-to-drop-out-of-an-online-purchase-in-2012.png\" alt=\"http:\/\/www.statista.com\/statistics\/232285\/reasons-for-online-shopping-cart-abandonment\/\" width=\"1000\" height=\"1048\" class=\"size-full wp-image-5681\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/02\/statistic_id232285_reasons-for-consumers-to-drop-out-of-an-online-purchase-in-2012.png 1000w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/02\/statistic_id232285_reasons-for-consumers-to-drop-out-of-an-online-purchase-in-2012-286x300.png 286w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/02\/statistic_id232285_reasons-for-consumers-to-drop-out-of-an-online-purchase-in-2012-977x1024.png 977w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/02\/statistic_id232285_reasons-for-consumers-to-drop-out-of-an-online-purchase-in-2012-624x653.png 624w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-5681\" class=\"wp-caption-text\">\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/www.statista.com\/statistics\/232285\/reasons-for-online-shopping-cart-abandonment\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.statista.com\/statistics\/232285\/reasons-for-online-shopping-cart-abandonment\/<\/a><\/p><\/div>\n<p>14\u7a2e\u985e\u306e\u89e3\u7b54\u90e8\u5206\u3092\u7c21\u5358\u306b\u7ffb\u8a33\u3059\u308b\u3068\u4e0b\u8a18\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li><b>56%<\/b> \u4e88\u671f\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u30b3\u30b9\u30c8\u304c\u63d0\u793a\u3055\u308c\u305f<\/li>\n<li><b>37%<\/b> \u5143\u3005\u898b\u3066\u3044\u305f\u3060\u3051<\/li>\n<li><b>36%<\/b> \u3082\u3063\u3068\u5b89\u3044\u3082\u306e\u3092\u4ed6\u306e\u5834\u6240\u3067\u898b\u3064\u3051\u305f<\/li>\n<li><b>32%<\/b> \u5168\u4f53\u7684\u306a\u8cbb\u7528\u304c\u9ad8\u304b\u3063\u305f<\/li>\n<li><b>26%<\/b> \u8cfc\u5165\u3092\u53d6\u308a\u3084\u3081\u305f<\/li>\n<li><b>25%<\/b> \u30b5\u30a4\u30c8\u306e\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u304c\u8907\u96d1\u3059\u304e\u305f<\/li>\n<li><b>24%<\/b> \u30b5\u30a4\u30c8\u304c\u30af\u30e9\u30c3\u30b7\u30e5\u3057\u305f<\/li>\n<li><b>21%<\/b> \u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u304c\u9577\u3059\u304e\u308b <\/li>\n<li><b>18%<\/b> \u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30fc\u30c1\u30a7\u30c3\u30af\u304c\u591a\u3059\u304e\u305f<\/li>\n<li><b>17%<\/b> \u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u30fc\u304c\u5fc3\u914d\u3060\u3063\u305f<\/li>\n<li><b>16%<\/b> \u914d\u9001\u30aa\u30d7\u30b7\u30e7\u30f3\u304c\u4e0d\u9069\u5f53\u3060\u3063\u305f<\/li>\n<li><b>15%<\/b> \u30bb\u30c3\u30b7\u30e7\u30f3\u304c\u30bf\u30a4\u30e0\u30a2\u30a6\u30c8\u3057\u305f<\/li>\n<li><b>13%<\/b> \u5916\u56fd\u306e\u901a\u8ca8\u3067\u6599\u91d1\u304c\u8868\u793a\u3055\u308c\u305f<\/li>\n<li><b>11%<\/b> \u652f\u6255\u3044\u304c\u62d2\u5426\u3055\u308c\u305f<\/li>\n<\/ul>\n<p>56%\u3082\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u8a72\u5f53\u3057\u305f\u7406\u7531\u306e\uff11\u4f4d\u306f\u300c\u4e88\u671f\u3057\u3066\u3044\u306a\u304b\u3063\u305f\u30b3\u30b9\u30c8\u304c\u63d0\u793a\u3055\u308c\u305f\u300d\u3068\u3044\u3046\u70b9\u3067\u3057\u305f\u3002<br \/>\n\u30aa\u30f3\u30e9\u30a4\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u3067\u306f\u3001\u5546\u54c1\u306e\u4ee3\u91d1\u306e\u4ed6\u306b\u6d88\u8cbb\u7a0e\u3084\u914d\u9001\u6599\u306a\u3069\u304c\u304b\u304b\u308a\u307e\u3059\u3002\u3055\u3089\u306b\u56fd\u5883\u3092\u8d8a\u3048\u305f\u53d6\u5f15\u3067\u306f\u5404\u7a2e\u624b\u6570\u6599\u3084\u95a2\u7a0e\u306a\u3069\u304c\u3055\u3089\u306b\u304b\u304b\u3063\u3066\u304f\u308b\u3053\u3068\u3082\u73cd\u3057\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a<strong>\u5546\u54c1\u4fa1\u683c\u3068\u5b9f\u969b\u306b\u652f\u6255\u3046\u4ee3\u91d1\u3068\u306e\u30ae\u30e3\u30c3\u30d7\u304c\u30e6\u30fc\u30b6\u30fc\u306e\u30ab\u30fc\u30c8\u653e\u68c4\u3092\u4fc3\u9032\u3055\u305b\u3066\u3057\u307e\u3063\u3066\u3044\u308b<\/strong>\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u8cbb\u7528\u306b\u95a2\u3059\u308b\u7406\u7531\u306e\u307b\u304b\u306b\u306f\u3001\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u306a\u3069<strong>\u30b5\u30a4\u30c8\u306e\u5229\u4fbf\u6027\u306b\u95a2\u3059\u308b\u7406\u7531\u304c\u3044\u304f\u3064\u304b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u3044\u308b<\/strong>\u3053\u3068\u306b\u3082\u6ce8\u76ee\u3057\u305f\u3044\u3067\u3059\u306d\u3002<\/p>\n<h3>\u7406\u7531\u306e1\u4f4d\u306f\u300c\u4e88\u60f3\u5916\u306b\u9001\u6599\u304c\u9ad8\u304b\u3063\u305f\u300d<\/h3>\n<p>\u6b21\u306f\u3001<a href=\"http:\/\/www.emarketer.com\/Article\/How-Take-Advantage-of-Shopping-Cart-Abandonment\/1011802\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a>\u3067\u767a\u8868\u3055\u308c\u3066\u3044\u305f\u3001<a href=\"https:\/\/vwo.com\/\" target=\"_blank\" rel=\"noopener\">Visual Web Optimizer (VWO)<\/a>\u304c2014\u5e7410\u6708\u306b\u5b9f\u65bd\u3057\u305f\u8abf\u67fb\u3067\u3059\u3002<br \/>\n\u7c73\u56fd\u306e18\uff5e65\u6b73\u307e\u3067\u306e\u30e6\u30fc\u30b6\u30fc\u3092\u5bfe\u8c61\u306b\u3057\u305f\u8abf\u67fb\u3067\u3001\u540c\u69d8\u306b\u30aa\u30f3\u30e9\u30a4\u30f3\u30ab\u30fc\u30c8\u304b\u3089\u96e2\u8131\u3057\u305f\u7406\u7531\u306b\u3064\u3044\u3066\u8a2a\u306d\u3066\u3044\u307e\u3059\u3002<\/p>\n<div id=\"attachment_5684\" style=\"width: 1010px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5684\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/02\/statistic_id379508_digital-shoppers_-reasons-for-abandoning-carts-us-2014.png\" alt=\"http:\/\/www.emarketer.com\/Article\/How-Take-Advantage-of-Shopping-Cart-Abandonment\/1011802\" width=\"1000\" height=\"743\" class=\"size-full wp-image-5684\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/02\/statistic_id379508_digital-shoppers_-reasons-for-abandoning-carts-us-2014.png 1000w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/02\/statistic_id379508_digital-shoppers_-reasons-for-abandoning-carts-us-2014-300x222.png 300w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/02\/statistic_id379508_digital-shoppers_-reasons-for-abandoning-carts-us-2014-624x463.png 624w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><p id=\"caption-attachment-5684\" class=\"wp-caption-text\">\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/www.statista.com\/statistics\/379508\/primary-reason-for-digital-shoppers-to-abandon-carts\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.statista.com\/statistics\/379508\/primary-reason-for-digital-shoppers-to-abandon-carts\/<\/a><\/p><\/div>\n<p>\u89e3\u7b54\u90e8\u5206\u3092\u610f\u8a33\u3059\u308b\u3068\u4e0b\u8a18\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li><b>28%<\/b> \u4e88\u60f3\u5916\u306b\u9001\u6599\u304c\u9ad8\u304b\u3063\u305f<\/li>\n<li><b>23%<\/b> \u30e6\u30fc\u30b6\u30fc\u30a2\u30ab\u30a6\u30f3\u30c8\u3092\u767b\u9332\u3059\u308b\u5fc5\u8981\u304c\u3042\u3063\u305f<\/li>\n<li><b>16%<\/b> \uff08\u9001\u6599\u306a\u3069\u3092\uff09\u8abf\u67fb\u3057\u3066\u3044\u308b\u3060\u3051\u3060\u3063\u305f<\/li>\n<li><b>13%<\/b> \u30bb\u30ad\u30e5\u30ea\u30c6\u30a3\u304c\u5fc3\u914d\u3060\u3063\u305f<\/li>\n<li><b>12%<\/b> \u8cfc\u5165\u624b\u7d9a\u304d\u304c\u9762\u5012\u3060\u3063\u305f<\/li>\n<li><b>8%<\/b> \u30af\u30fc\u30dd\u30f3\u30b3\u30fc\u30c9\u3092\u898b\u3064\u3051\u3089\u308c\u306a\u304b\u3063\u305f<\/li>\n<\/ul>\n<p>\u3053\u3061\u3089\u3082\u3001<strong>\u9001\u6599\u304c\u201d\u60f3\u5b9a\u4ee5\u4e0a\u306b\u201d\u9ad8\u304b\u3063\u305f\u3053\u3068<\/strong>\u304c\u7406\u7531\u306e\uff11\u4f4d\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u300c\u8cfc\u5165\u3059\u308b\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u300d\u3068\u3044\u3046\u58f0\u3082<\/h3>\n<p>\u540c\u3058\u304f<a href=\"http:\/\/www.emarketer.com\/Article\/Retailers-Rethink-Shopping-Cart-Abandonment\/1009645\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a>\u306b\u3066\u767a\u8868\u3055\u308c\u305f\u3001comScore\u793e\u304c\u7c73\u56fd\u30672012\u5e742\u6708\u306b\u5b9f\u65bd\u3057\u305f\u8abf\u67fb\u7d50\u679c\u306f\u4e0b\u8a18\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<div id=\"attachment_5686\" style=\"width: 334px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5686\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/02\/141284.gif\" alt=\"http:\/\/www.emarketer.com\/Article\/Retailers-Rethink-Shopping-Cart-Abandonment\/1009645\" width=\"324\" height=\"282\" class=\"size-full wp-image-5686\" \/><p id=\"caption-attachment-5686\" class=\"wp-caption-text\">\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/www.emarketer.com\/Article\/Retailers-Rethink-Shopping-Cart-Abandonment\/1009645\" target=\"_blank\" rel=\"noopener\">http:\/\/www.emarketer.com\/Article\/Retailers-Rethink-Shopping-Cart-Abandonment\/1009645<\/a><\/p><\/div>\n<ul>\n<li><b>57%<\/b> \u307e\u3060\u8cfc\u5165\u3059\u308b\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u306a\u3044<\/li>\n<li><b>56%<\/b> \u5f8c\u307b\u3069\u8cfc\u5165\u3059\u308b\u305f\u3081\u306b\u4fdd\u5b58\u3057\u3066\u304a\u304d\u305f\u3044<\/li>\n<li><b>55%<\/b> \u9001\u6599\u304c\u52a0\u308f\u3063\u305f\u7dcf\u984d\u304c\u4e88\u60f3\u4ee5\u4e0a\u306b\u9ad8\u304b\u3063\u305f<\/li>\n<li><b>51%<\/b> \u6ce8\u6587\u304c\u9001\u6599\u7121\u6599\u306e\u305f\u3081\u306e\u8cfc\u5165\u984d\u306b\u6e80\u305f\u306a\u304b\u3063\u305f<\/li>\n<li><b>40%<\/b> \u9001\u6599\u3084\u624b\u6570\u6599\u306e\u8868\u793a\u30bf\u30a4\u30df\u30f3\u30b0\u304c\u9045\u3059\u304e\u305f<\/li>\n<\/ul>\n<p>\u3053\u3053\u3067\u306e\u30ab\u30fc\u30c8\u843d\u3061\u306e\u7406\u7531No.1\u306f\u300c\u307e\u3060\u8cfc\u5165\u3059\u308b\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u300d\u3068\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u8cfc\u5165\u306e\u524d\u306b\u7dcf\u984d\u304c\u3069\u306e\u304f\u3089\u3044\u306b\u306a\u308b\u304b\u4e0b\u8abf\u3079\u3057\u306b\u6765\u305f\u3001\u3068\u3044\u3046\u30cb\u30e5\u30a2\u30f3\u30b9\u3067\u8003\u3048\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u300257%\u3082\u306e\u4eba\u304c\u3053\u306e\u7406\u7531\u3067\u96e2\u8131\u3057\u305f\u3068\u89e3\u7b54\u3057\u3066\u3044\u308b\u306e\u306f\u9a5a\u304d\u3067\u3059\u3002<\/p>\n<p>\u307e\u305f\u4e0a\u8a182\u3064\u306e\u8abf\u67fb\u3067\u6319\u3052\u3089\u308c\u3066\u3044\u305f\u300c\u4e88\u60f3\u5916\u306e\u30b3\u30b9\u30c8\u304c\u304b\u304b\u308b\u300d\u3068\u3044\u3046\u7406\u7531\u30823\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>57%\u306e\u30e6\u30fc\u30b6\u30fc\u306f\u3001\u914d\u9001\u6599\u3092\u8ca0\u62c5\u3057\u305f\u304f\u306a\u3044<\/h3>\n<p>WebStrategies\u793e\u304c\u7d39\u4ecb\u3057\u3066\u3044\u308b\u6700\u8fd1\u306e\u7814\u7a76\u306b\u3088\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30ab\u30fc\u30c8\u304b\u3089\u96e2\u8131\u3059\u308b\u7406\u7531\u306f\u4e0b\u8a18\u306e\u3068\u304a\u308a\u3067\u3059\u3002<\/p>\n<ul>\n<li><b>57%<\/b> \u914d\u9001\u6599\u3092\u8ca0\u62c5\u3057\u305f\u304f\u306a\u304b\u3063\u305f<\/li>\n<li><b>48%<\/b> \u4e88\u60f3\u4ee5\u4e0a\u306b\u8cfc\u5165\u306b\u30b3\u30b9\u30c8\u304c\u304b\u304b\u3063\u305f<\/li>\n<li><b>41%<\/b> \u9001\u6599\u3092\u78ba\u304b\u3081\u308b\u305f\u3081\u306b\u30ab\u30fc\u30c8\u3092\u4f7f\u7528\u3057\u305f<\/li>\n<li><b>27%<\/b> \u5272\u5f15\u30af\u30fc\u30dd\u30f3\u3092\u6c42\u3081\u3066\u3044\u305f<\/li>\n<li><b>24%<\/b> \u3088\u308a\u591a\u304f\u306e\u652f\u6255\u3044\u30aa\u30d7\u30b7\u30e7\u30f3\u3092\u6c42\u3081\u3066<\/li>\n<li><b>22%<\/b> \u9023\u7d61\u5148\u60c5\u5831\u3092\u898b\u3064\u3051\u3089\u308c\u305a\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u4fe1\u983c\u3067\u304d\u306a\u304b\u3063\u305f<\/li>\n<li><b>19%<\/b> \u51fa\u8377\u304c\u5f85\u3066\u305a\u3001\u4ee3\u308f\u308a\u306b\u5e97\u982d\u3067\u8cfc\u5165\u3057\u305f<\/li>\n<li><b>15%<\/b> \u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u304c\u8907\u96d1\u3059\u304e\u308b\u3068\u611f\u3058\u305f<\/li>\n<li><b>12%<\/b> \u305d\u306e\u4ed6<\/li>\n<\/ul>\n<p>\u203b\u610f\u8a33\u6e08\u307f<br \/>\n\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/www.webstrategiesinc.com\/articles\/online-marketing-reducing-shopping-cart-abandonment-rates\" target=\"_blank\" rel=\"noopener\">Online Marketing &#8211; Reducing Shopping Cart Abandonment Rates &#8211; WebStrategies, Inc.<\/a><\/p>\n<p>\u3053\u3061\u3089\u306f\u914d\u9001\u6599\u306b\u3064\u3044\u3066\u304c\u7406\u7531\u306e\uff11\u4f4d\u3068\u306a\u308a\u307e\u3057\u305f\u3002<br \/>\n\u305d\u3057\u3066\uff12\u4f4d\u306f\u3084\u306f\u308a\u201d\u4e88\u60f3\u4ee5\u4e0a\u306e\u201d\u30b3\u30b9\u30c8\u3067\u3059\u3002<\/p>\n<h2>\u6700\u5f8c\u306b<\/h2>\n<p>\u3044\u304b\u304c\u3060\u3063\u305f\u3067\u3057\u3087\u3046\u304b\u3002\u672c\u65e5\u306f\u6d77\u5916\u30b5\u30a4\u30c8\u3067\u516c\u958b\u3055\u308c\u3066\u3044\u308b\u30ab\u30fc\u30c8\u653e\u68c4\u7387\uff08\u304b\u3054\u843d\u3061\uff09\u306b\u95a2\u3059\u308b\u8abf\u67fb\u7d50\u679c\u3092\u7d39\u4ecb\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<br \/>\n<strong>\u3069\u3046\u3084\u3089\u3001\u30ab\u30b4\u843d\u3061\u7387\u6539\u5584\u306e\u30dd\u30a4\u30f3\u30c8\u306f\u300c\u201d\u60f3\u5b9a\u4ee5\u4e0a\u306e\u201d\u30b3\u30b9\u30c8\u300d\u306b\u3042\u308a\u305d\u3046\u3067\u3059\u306d<\/strong>\u3002<\/p>\n<p>\u8a73\u3057\u304f\u306f\u6b21\u56de\u4ee5\u964d\u3001\u5177\u4f53\u7684\u306a\u624b\u6cd5\u306b\u3064\u3044\u3066\u8003\u5bdf\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\n\u5f53\u30d6\u30ed\u30b0\u3067\u306f\u5f15\u304d\u7d9a\u304d\u3001\u30ab\u30b4\u843d\u3061\u306b\u95a2\u9023\u3059\u308bEFO\u60c5\u5831\u3092\u304a\u5c4a\u3051\u3057\u3066\u3044\u304d\u307e\u3059\u3002\u304a\u697d\u3057\u307f\u306b\u304a\u5f85\u3061\u304f\u3060\u3055\u3044\uff01<\/p>\n","protected":false},"excerpt":{"rendered":"<p>EC\u30b5\u30a4\u30c8\u306e\u904b\u55b6\u8005\u306b\u3068\u3063\u3066\u3001\u304b\u3054\u843d\u3061\uff08\uff1d\u30ab\u30fc\u30c8\u653e\u68c4\u3002\u4e00\u65e6\u5546\u54c1\u3092\u30ab\u30fc\u30c8\u306b\u5165\u308c\u305f\u306e\u306b\u3001\u7d50\u5c40\u8cb7\u308f\u306a\u3044\u3053\u3068\uff09\u306f\u6c38\u9060\u306e\u8ab2\u984c\u3067\u3059\u3002 \u672c\u65e5\u306f\u6d77\u5916\u30b5\u30a4\u30c8\u304b\u3089\u96c6\u3081\u305f\u304b\u3054\u843d\u3061\u306b\u95a2\u3059\u308b\u8abf\u67fb\u30c7\u30fc\u30bf\u3092\u7d39\u4ecb\u3057\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002 \u3044\u305a\u308c\u306e\u8abf\u67fb\u3082\u3001\u6642\u671f\u3084 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5690,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,13],"tags":[120,90,255,64,218],"_links":{"self":[{"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/posts\/5680"}],"collection":[{"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/comments?post=5680"}],"version-history":[{"count":2,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/posts\/5680\/revisions"}],"predecessor-version":[{"id":9613,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/posts\/5680\/revisions\/9613"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/media\/5690"}],"wp:attachment":[{"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/media?parent=5680"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/categories?post=5680"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/tags?post=5680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}