{"id":5696,"date":"2015-05-19T18:29:02","date_gmt":"2015-05-19T09:29:02","guid":{"rendered":"https:\/\/f-tra.jp\/blog\/?p=5696"},"modified":"2021-10-07T10:22:58","modified_gmt":"2021-10-07T01:22:58","slug":"%e8%a4%87%e6%95%b0%e3%82%b9%e3%83%86%e3%83%83%e3%83%97%e3%81%ae%e3%83%95%e3%82%a9%e3%83%bc%e3%83%a0vs%e5%8d%98%e4%b8%80%e3%83%9a%e3%83%bc%e3%82%b8%e3%81%ae%e3%83%95%e3%82%a9%e3%83%bc%e3%83%a0%e3%80%81","status":"publish","type":"post","link":"https:\/\/f-tra.com\/ja\/blog\/column\/5696","title":{"rendered":"\u3069\u3061\u3089\u304c\u6b63\u89e3\uff1f\u8907\u6570\u30b9\u30c6\u30c3\u30d7\u306e\u30d5\u30a9\u30fc\u30e0VS\u5358\u4e00\u30da\u30fc\u30b8\u306e\u30d5\u30a9\u30fc\u30e0"},"content":{"rendered":"<p>\u8907\u6570\u30da\u30fc\u30b8\u306e\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u4e00\u3064\u4e00\u3064\u306e\u5165\u529b\u30da\u30fc\u30b8\u3092\u30b9\u30c3\u30ad\u30ea\u3068\u898b\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u304c\u3001\u305d\u306e\u534a\u9762\u9077\u79fb\u306e\u624b\u9593\u304c\u5897\u3048\u305f\u308a\u3001\u5168\u4f53\u3092\u4fef\u77b0\u3057\u306b\u304f\u3044\u3068\u3044\u3046\u6b20\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<br \/>\n\u5bfe\u3057\u3066\u5358\u4e00\u30da\u30fc\u30b8\u306e\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u9077\u79fb\u306e\u624b\u9593\u3053\u305d\u306a\u3044\u3082\u306e\u306e\u3001\u30da\u30fc\u30b8\u5185\u306e\u9805\u76ee\u6570\u304c\u591a\u304f\u306a\u308b\u3053\u3068\u3067\u76f4\u5e30\u306e\u5897\u52a0\u3084\u9805\u76ee\u306e\u8a18\u5165\u6f0f\u308c\u306a\u3069\u3092\u5f15\u304d\u8d77\u3053\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u3068\u304f\u306b\u5165\u529b\u9805\u76ee\u6570\u304c\u591a\u3044\u30d5\u30a9\u30fc\u30e0\u306b\u3064\u3044\u3066\u306f\u3001<strong>\u30d5\u30a9\u30fc\u30e0\u5165\u529b\u3092\u8907\u6570\u30da\u30fc\u30b8\u306b\u5206\u3051\u308b\u3079\u304d\u304b\u3001\u3082\u3057\u304f\u306f\u3072\u3068\u3064\u306e\u753b\u9762\u306e\u306a\u304b\u306b\u3059\u3079\u3066\u306e\u9805\u76ee\u3092\u53ce\u3081\u3066\u3057\u307e\u3046\u304b<\/strong>\u306e\u3044\u305a\u308c\u304b\u3067\u3057\u3070\u3057\u3070\u8b70\u8ad6\u3084\u691c\u8a3c\u304c\u5b9f\u65bd\u3055\u308c\u307e\u3059\u3002<br \/>\n\u4eca\u56de\u306f\u305d\u3093\u306a<strong>\u30d5\u30a9\u30fc\u30e0\u306e\u753b\u9762\u6570\u306b\u3088\u308b\u691c\u8a3c\u7d50\u679c<\/strong>\u3092\u3044\u304f\u3064\u304b\u96c6\u3081\u3001\u3054\u7d39\u4ecb\u3057\u3066\u3044\u304d\u307e\u3059\u3002<\/p>\n<h2>\u76ee\u6b21<\/h2>\n<ul>\n<li><a href=\"#case01\">\u8907\u6570\u30da\u30fc\u30b8\u21d2\u5358\u4e00\u30da\u30fc\u30b8\u3078\u306e\u691c\u8a3c<\/a><\/li>\n<li><a href=\"#case011\">\u8907\u6570\u30da\u30fc\u30b8\u21d2\u5358\u4e00\u30da\u30fc\u30b8\u3078\u306e\u691c\u8a3c \u305d\u306e2<\/a><\/li>\n<li><a href=\"#case02\">\u30b9\u30c6\u30c3\u30d7\u3092\u5897\u3084\u3057\u305f\u691c\u8a3c<\/a><\/li>\n<li><a href=\"#case03\">\u30a2\u30b3\u30fc\u30c7\u30a3\u30aa\u30f3\u578b\u30d5\u30a9\u30fc\u30e0\u306b\u3088\u308b\u691c\u8a3c<\/a><\/li>\n<li><a href=\"#case04\">\u756a\u5916\u7de8\uff1a\u691c\u8a3c\u306e\u89b3\u70b9<\/a><\/li>\n<\/ul>\n<h2 id=\"case01\">\u8907\u6570\u30da\u30fc\u30b8\u21d2\u5358\u4e00\u30da\u30fc\u30b8\u3078\u306e\u691c\u8a3c<\/h2>\n<p>\u307e\u305a\u3054\u7d39\u4ecb\u3059\u308b\u306e\u306f\u3001Elastic Paths\u793e\u306b\u3088\u308bAB\u30c6\u30b9\u30c8\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3067\u3059\u3002<br \/>\n\u691c\u8a3c\u306f\u3001\u30d0\u30f3\u30af\u30fc\u30d0\u30fc\u4e94\u8f2a\u306e\u30b0\u30c3\u30b9\u7b49\u3092\u8ca9\u58f2\u3059\u308b\u516c\u5f0f\u30a6\u30a7\u30d6\u30b7\u30e7\u30c3\u30d7\u306e\u6c7a\u6e08\u30d5\u30a9\u30fc\u30e0\u3067\u5b9f\u65bd\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<h3>\u691c\u8a3c\u5185\u5bb9<\/h3>\n<p>\u6539\u5584\u524d\u306e\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u4e0b\u8a18\u306e\u901a\u308a\u8907\u6570\u306e\u30b9\u30c6\u30c3\u30d7\u3067\u69cb\u7bc9\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002<\/p>\n<ol>\n<li>\u30b5\u30a4\u30f3\u30a4\u30f3or\u4f1a\u54e1\u767b\u9332<\/li>\n<li>\u914d\u9001\u5148\u306e\u5165\u529b<\/li>\n<li>\u6c7a\u6e08\u60c5\u5831\u306e\u5165\u529b<\/li>\n<li>\u5b8c\u4e86<\/li>\n<\/ol>\n<div id=\"attachment_6239\" style=\"width: 610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6239\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/05\/signin.jpg\" alt=\"\" width=\"600\" height=\"565\" class=\"size-full wp-image-6239\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/05\/signin.jpg 600w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/05\/signin-300x283.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-6239\" class=\"wp-caption-text\">\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/www.getelastic.com\/single-vs-two-page-checkout\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.getelastic.com\/single-vs-two-page-checkout\/<\/a><\/p><\/div>\n<p>\u305d\u3057\u3066\u6539\u5584\u5f8c\u306e\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u3044\u304d\u306a\u308a\u914d\u9001\u5148\u306e\u5165\u529b\u3001\u6c7a\u6e08\u60c5\u5831\u306e\u5165\u529b\u304b\u3089\u59cb\u307e\u308a\u307e\u3059\u3002<strong>\u30b5\u30a4\u30f3\u30a4\u30f3\u306f\u7701\u7565<\/strong>\u3055\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<div id=\"attachment_6240\" style=\"width: 538px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6240\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/05\/treatment-528x1024.jpg\" alt=\"\" width=\"528\" height=\"1024\" class=\"size-large wp-image-6240\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/05\/treatment-528x1024.jpg 528w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/05\/treatment-155x300.jpg 155w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/05\/treatment.jpg 600w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><p id=\"caption-attachment-6240\" class=\"wp-caption-text\">\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/www.getelastic.com\/single-vs-two-page-checkout\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.getelastic.com\/single-vs-two-page-checkout\/<\/a><\/p><\/div>\n<p>\u4f1a\u54e1\u767b\u9332\u306f\u5b8c\u4e86\u30da\u30fc\u30b8\u5185\u304b\u3089\u4efb\u610f\u3067\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<div id=\"attachment_6241\" style=\"width: 610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6241\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/05\/create-account.jpg\" alt=\"\" width=\"600\" height=\"899\" class=\"size-full wp-image-6241\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/05\/create-account.jpg 600w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/05\/create-account-200x300.jpg 200w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-6241\" class=\"wp-caption-text\">\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/www.getelastic.com\/single-vs-two-page-checkout\/\" target=\"_blank\" rel=\"noopener\">http:\/\/www.getelastic.com\/single-vs-two-page-checkout\/<\/a><\/p><\/div>\n<h3>\u7d50\u679c<\/h3>\n<p>\u4e0a\u8a18\u306e2\u7a2e\u985e\u306e\u30d5\u30a9\u30fc\u30e0\u3067\u30b9\u30d7\u30ea\u30c3\u30c8\u30e9\u30f3\u3092\u5b9f\u65bd\u3057\u305f\u3068\u3053\u308d\u3001<strong>\u6539\u5584\u5f8c\u306e\u30d5\u30a9\u30fc\u30e0\u304c\u300121.8\uff05\u4e0a\u56de\u308b<\/strong>\u7d50\u679c\u3068\u306a\u3063\u305f\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u306f\u975e\u5e38\u306b\u9a5a\u304f\u3079\u304d\u7d50\u679c\u3067\u3059\u306d\u3002<br \/>\n\u3057\u304b\u3057\u3053\u306e\u691c\u8a3c\u306e\u5834\u5408\u3001\u30d5\u30a9\u30fc\u30e0\u3092\u5358\u4e00\u30da\u30fc\u30b8\u306b\u3057\u305f\u3053\u3068\u306b\u3088\u308b\u6539\u5584\u52b9\u679c\u304b\u3001\u30b5\u30a4\u30f3\u30a4\u30f3\u306e\u7701\u7565\u304a\u3088\u3073\u4f1a\u54e1\u767b\u9332\u306e\u30aa\u30d7\u30b7\u30e7\u30f3\u5316\u306b\u3088\u308b\u3082\u306e\u306a\u306e\u304b\u3092\u5224\u65ad\u3059\u308b\u3053\u3068\u304c\u96e3\u3057\u3044\u3088\u3046\u306b\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u8a18\u4e8b\u3082\u4e0b\u8a18\u306e\u3088\u3046\u306b\u7de0\u3081\u304f\u304f\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u3053\u306e\u6539\u5584\u7387\u306f\u975e\u5e38\u306b\u5370\u8c61\u7684\u3067\u3059\u304c\u3001\u3059\u3079\u3066\u306e\u30d5\u30a9\u30fc\u30e0\u3067\u52b9\u679c\u7684\u306a\u6307\u6a19\u3068\u3059\u308b\u3079\u304d\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002<br \/>\n\u691c\u8a3c\u7d50\u679c\u306f\u88fd\u54c1\u3084\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u5e02\u5834\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u3059\u3079\u3066\u306e\u30d3\u30b8\u30cd\u30b9\u30e2\u30c7\u30eb\u306b\u6700\u9069\u306a\u7279\u52b9\u85ac\u3067\u306f\u306a\u3044\u306e\u3067\u3059\u3002<br \/>\n\u72ec\u81ea\u306eAB\u30b9\u30d7\u30ea\u30c3\u30c8\u30c6\u30b9\u30c8\u3092\u884c\u3046\u3053\u3068\u304c\u3001\u6539\u5584\u306e\u3088\u308a\u826f\u3044\u30a2\u30a4\u30c7\u30a2\u3092\u4e0e\u3048\u3066\u304f\u308c\u308b\u3067\u3057\u3087\u3046\u3002<\/p><\/blockquote>\n<div class=\"compare_notice\">\n\u203b\u53c2\u8003\u8a18\u4e8b\uff1a<a href=\"http:\/\/www.getelastic.com\/single-vs-two-page-checkout\/\" target=\"_blank\" rel=\"noopener\">A\/B Test Case Study: Single Page vs. Multi-Step Checkout<\/a>\n<\/div>\n<h2 id=\"case01\">\u8907\u6570\u30da\u30fc\u30b8\u21d2\u5358\u4e00\u30da\u30fc\u30b8\u3078\u306e\u691c\u8a3c<\/h2>\n<p>\u3082\u3046\u4e00\u3064\u4f3c\u305f\u3088\u3046\u306a\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>UX MAGAZINE\u3067\u7d39\u4ecb\u3055\u308c\u3066\u3044\u305f<a href=\"http:\/\/www.charmandising.com\/\" target=\"_blank\" rel=\"noopener\">Charmandising<\/a>\u3068\u3044\u3046\u97f3\u697d\u7cfbE\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u306e\u4e8b\u4f8b\u3067\u3082\u3001\u540c\u69d8\u306b\u8907\u6570\u30da\u30fc\u30b8\u306e\u8cfc\u5165\u30d7\u30ed\u30bb\u30b9\u3092\u5358\u4e00\u30da\u30fc\u30b8\u306b\u307e\u3068\u3081\u308b\u3068\u3044\u3046<br \/>\n\u65bd\u7b56\u3092\u5b9f\u65bd\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u691c\u8a3c\u5185\u5bb9<\/h3>\n<p>\u6539\u5584\u524d\u306e\u30da\u30fc\u30b8\u306f\u3053\u3061\u3089\u3002<br \/>\n\u30ab\u30fc\u30c8\u3001\u914d\u9001\u5148\u3001\u652f\u6255\u3044\u3001\u3068\u3044\u30463\u30b9\u30c6\u30c3\u30d7\u306e\u30d5\u30ed\u30fc\u304c\u8868\u793a\u3055\u308c\u3066\u304a\u308a\u3001\u8907\u6570\u30da\u30fc\u30b8\u306e\u30d5\u30a9\u30fc\u30e0\u3068\u3044\u3046\u3053\u3068\u304c\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<div id=\"attachment_6243\" style=\"width: 610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6243\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/05\/Lesson-3-Version-A.png\" alt=\"\u53c2\u7167\u5143\uff1a\" width=\"600\" height=\"487\" class=\"size-full wp-image-6243\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/05\/Lesson-3-Version-A.png 600w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/05\/Lesson-3-Version-A-300x244.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-6243\" class=\"wp-caption-text\">\u53c2\u7167\u5143\uff1a<a href=\"http:\/\/uxmag.com\/articles\/shopping-cart-usability\">http:\/\/uxmag.com\/articles\/shopping-cart-usability<\/a><\/p><\/div>\n<p>\u6539\u5584\u5f8c\u306e\u30b9\u30af\u30ea\u30fc\u30f3\u30b7\u30e7\u30c3\u30c8\u3067\u3059\u3002<br \/>\n\u30ab\u30fc\u30c8\u306e\u4e2d\u8eab\u3001\u4f4f\u6240\u7b49\u3084\u6c7a\u6e08\u60c5\u5831\u306e\u5165\u529b\u304c\u3059\u3079\u30661\u30da\u30fc\u30b8\u306b\u307e\u3068\u307e\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<div id=\"attachment_6244\" style=\"width: 610px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6244\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/05\/Lesson-3-Version-B.png\" alt=\"\u53c2\u7167\u5143\uff1a\" width=\"600\" height=\"586\" class=\"size-full wp-image-6244\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/05\/Lesson-3-Version-B.png 600w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/05\/Lesson-3-Version-B-300x293.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><p id=\"caption-attachment-6244\" class=\"wp-caption-text\">\u53c2\u7167\u5143\uff1a<a href=\"http:\/\/uxmag.com\/articles\/shopping-cart-usability\">http:\/\/uxmag.com\/articles\/shopping-cart-usability<\/a><\/p><\/div>\n<h3>\u7d50\u679c<\/h3>\n<p><strong>\u5358\u4e00\u30da\u30fc\u30b8\u306e\u30d5\u30a9\u30fc\u30e0\u306b\u6539\u4fee\u5f8c\u3001\u306a\u3093\u3068\u58f2\u4e0a\u304c67\uff05\u5897\u52a0<\/strong>\u3057\u305f\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u4f8b\u3067\u306f\u3001\u3082\u3068\u3082\u3068\u5404\u30da\u30fc\u30b8\u306e\u5165\u529b\u9805\u76ee\u6570\u304c\u5c11\u306a\u3044\u3053\u3068\u3042\u308a\u30011\u30da\u30fc\u30b8\u306b\u307e\u3068\u3081\u305f\u5834\u5408\u3082\u305d\u3053\u307e\u3067\u9805\u76ee\u6570\u304c\u591a\u304f\u3042\u308a\u307e\u305b\u3093\u3002\u305d\u306e\u70b9\u3082\u3053\u306e\u512a\u308c\u305f\u691c\u8a3c\u7d50\u679c\u306b\u5bc4\u4e0e\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u3082\u601d\u3044\u307e\u3059\u3002<\/p>\n<div class=\"compare_notice\">\n\u203b\u53c2\u8003\u8a18\u4e8b\uff1a<a href=\"http:\/\/uxmag.com\/articles\/shopping-cart-usability\">Shopping Cart Usability : Why a simple, honest checkout sequence (usually) wins | UX Magazine<\/a>\n<\/div>\n<h2 id=\"case02\">\u30b9\u30c6\u30c3\u30d7\u3092\u5897\u3084\u3057\u305f\u691c\u8a3c<\/h2>\n<p>\u304a\u6b21\u306b\u7d39\u4ecb\u3059\u308b\u306e\u306f\u3001<strong>\u9006\u306b\u30d5\u30a9\u30fc\u30e0\u306e\u5165\u529b\u30da\u30fc\u30b8\u6570\u3092\u5897\u3084\u3057\u305f\u6539\u5584\u4f8b<\/strong>\u3067\u3059\u3002<\/p>\n<p><a href=\"https:\/\/www.crazyegg.com\/\" target=\"_blank\" rel=\"noopener\">Crazy Egg<\/a>\u3068\u3044\u3046Web\u30b5\u30fc\u30d3\u30b9\u306e\u30c8\u30e9\u30a4\u30a2\u30eb\u30d5\u30a9\u30fc\u30e0\u306e\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<h3>\u691c\u8a3c\u5185\u5bb9<\/h3>\n<p>\u3082\u3068\u3082\u3068\u306e\u30d5\u30a9\u30fc\u30e0\u306f\u3001\u307e\u305a\u306f\u30d7\u30e9\u30f3\u3092\u9078\u629e\u3057\u3001\u305d\u306e\u3042\u3068<strong>\u30a2\u30ab\u30a6\u30f3\u30c8\u60c5\u5831\u3068\u6c7a\u6e08\u60c5\u5831\u3092\u5165\u529b<\/strong>\u3059\u308b\u3068\u3044\u3046\u69cb\u6210\u306e\u5168\uff12\u30da\u30fc\u30b8\u306e\u30d5\u30a9\u30fc\u30e0\u3067\u3057\u305f\u3002<\/p>\n<div id=\"attachment_5750\" style=\"width: 635px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5750\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/03\/8aeb934f19a6e245035f3a594ed72766-1024x775.png\" alt=\"\u73fe\u5728\u306e\u300cCrazy Egg\u300d\u306e\u30d7\u30e9\u30f3\u9078\u629e\u753b\u9762\u3002\" width=\"625\" height=\"473\" class=\"size-large wp-image-5750\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/03\/8aeb934f19a6e245035f3a594ed72766-1024x775.png 1024w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/03\/8aeb934f19a6e245035f3a594ed72766-300x227.png 300w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/03\/8aeb934f19a6e245035f3a594ed72766-624x472.png 624w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/03\/8aeb934f19a6e245035f3a594ed72766.png 1129w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><p id=\"caption-attachment-5750\" class=\"wp-caption-text\">\u300cCrazy Egg\u300d\u306e\u30d7\u30e9\u30f3\u9078\u629e\u753b\u9762\u3002<\/p><\/div>\n<p>\u6539\u5584\u5f8c\u306e\u30d5\u30a9\u30fc\u30e0\u306f\u30012\u30da\u30fc\u30b8\u76ee\u90e8\u5206\u3092\u3055\u3089\u306b\u5206\u5272\u3057\u3001<\/p>\n<ol>\n<li>\u30d7\u30e9\u30f3\u306e\u9078\u629e<\/li>\n<li>\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210<\/li>\n<li>\u6c7a\u6e08\u60c5\u5831<\/li>\n<\/ol>\n<p>\u3068\u3044\u3046\uff13\u30da\u30fc\u30b8\u306e\u69cb\u6210\u306b\u5909\u66f4\u3059\u308b\u3068\u3044\u3046\u3001<strong>\u3042\u3048\u3066\u30da\u30fc\u30b8\u6570\u3092\u5897\u3084\u3059\u65bd\u7b56\u3092\u5b9f\u65bd<\/strong>\u3057\u307e\u3057\u305f\u3002<\/p>\n<div id=\"attachment_5749\" style=\"width: 902px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-5749\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/03\/17dd1a8ce8007c594e8a95bbde36608b.png\" alt=\"\u73fe\u5728\u306e\u300cCrazy Egg\u300d\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u767b\u9332\u753b\u9762\" width=\"892\" height=\"545\" class=\"size-full wp-image-5749\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/03\/17dd1a8ce8007c594e8a95bbde36608b.png 892w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/03\/17dd1a8ce8007c594e8a95bbde36608b-300x183.png 300w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/03\/17dd1a8ce8007c594e8a95bbde36608b-624x381.png 624w\" sizes=\"(max-width: 892px) 100vw, 892px\" \/><p id=\"caption-attachment-5749\" class=\"wp-caption-text\">\u73fe\u5728\u306e\u300cCrazy Egg\u300d\u306e\u30a2\u30ab\u30a6\u30f3\u30c8\u4f5c\u6210\u753b\u9762\u3002\u3053\u308c\u3089\u3092\u5165\u529b\u3057\u3066\u304b\u3089\u305d\u306e\u5148\u3067\u521d\u3081\u3066\u6c7a\u6e08\u60c5\u5831\u304c\u73fe\u308c\u308b<\/p><\/div>\n<h3>\u7d50\u679c<\/h3>\n<p>\u3053\u306e\u6539\u5584\u306b\u3088\u308a\u3001<strong>\u30d5\u30a9\u30fc\u30e0\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f10\uff05\u5897\u52a0<\/strong>\u3057\u305f\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u3053\u306e\u30d5\u30a9\u30fc\u30e0\u306f\u30a2\u30ab\u30a6\u30f3\u30c8\u306e\u4f5c\u6210\u3060\u3051\u3067\u30c8\u30e9\u30a4\u30a2\u30eb\u304c\u5229\u7528\u3067\u304d\u308b\u3088\u3046\u306b\u3082\u601d\u3048\u307e\u3059\u3002\u304c\u3001\u305d\u308c\u304c\u304a\u305d\u3089\u304f\u3053\u306e\u6539\u4fee\u306e\u72d9\u3044\u306a\u306e\u3067\u306f\u3068\u601d\u3044\u307e\u3059\u3002<br \/>\n\u6c7a\u6e08\u60c5\u5831\u3092\u5165\u529b\u3059\u308b\u3053\u3068\u306b\u8e8a\u8e87\u3057\u3066\u3057\u307e\u3046\u30e6\u30fc\u30b6\u30fc\u3082\u3001<strong>\u6bd4\u8f03\u7684\u30cf\u30fc\u30c9\u30eb\u306e\u4f4e\u3044\u30a2\u30ab\u30a6\u30f3\u30c8\u60c5\u5831\u304b\u3089\u300c\u5f90\u3005\u306b\u300d\u767b\u9332\u3092\u9032\u3081\u3066\u3057\u307e\u3046\u3053\u3068\u3067\u3001\u5fc3\u7406\u7684\u969c\u58c1\u304c\u4f4e\u304f\u306a\u308b\u52b9\u679c<\/strong>\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u308b\u3088\u3046\u306b\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u3055\u3089\u306b\u8a00\u3046\u3068\u3001\u3082\u3057\u30e6\u30fc\u30b6\u30fc\u304c\u6c7a\u6e08\u60c5\u5831\u306e\u6642\u70b9\u3067\u96e2\u8131\u3057\u3066\u3057\u307e\u3063\u305f\u5834\u5408\u3067\u3082\u3001\u30a2\u30ab\u30a6\u30f3\u30c8\u60c5\u5831\u306f\u767b\u9332\u3055\u308c\u3066\u3044\u308b\u306e\u3067\u3001E\u30e1\u30fc\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306a\u3069\u3067\u9700\u8981\u3092\u559a\u8d77\u3059\u308b\u3088\u3046\u306a\u65bd\u7b56\u3082\u5b9f\u65bd\u3067\u304d\u307e\u3059\u306d\u3002<\/p>\n<div class=\"compare_notice\">\n\u203b\u53c2\u8003\u8a18\u4e8b\uff1ahttp:\/\/www.quicksprout.com\/2013\/01\/14\/11-obvious-ab-tests-you-should-try\/\n<\/div>\n<h2 id=\"case03\">\u30a2\u30b3\u30fc\u30c7\u30a3\u30aa\u30f3\u578b\u30d5\u30a9\u30fc\u30e0\u306b\u3088\u308b\u691c\u8a3c<\/h2>\n<p>\u7d9a\u3044\u3066\u7d39\u4ecb\u3059\u308b\u306e\u306fLuke Wroblewski\u6c0f\u306b\u3088\u308b<strong>\u30a2\u30b3\u30fc\u30c7\u30a3\u30aa\u30f3\u578b\u30d5\u30a9\u30fc\u30e0<\/strong>\u306e\u691c\u8a3c\u3067\u3059\u3002<\/p>\n<h3>\u691c\u8a3c\u5185\u5bb9<\/h3>\n<p>\u4e0b\u8a18A\uff5eD\u306e4\u7a2e\u985e\u306e\u5f62\u614b\u3067\u306e\u540c\u3058\u5165\u529b\u9805\u76ee\u3092\u6301\u3064\u30d5\u30a9\u30fc\u30e0\u306b\u3064\u3044\u3066\u3001\u6a19\u6e96\u7684\u306a\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u691c\u8a3c\u3068\u30a2\u30a4\u30c8\u30e9\u30c3\u30ad\u30f3\u30b0\u8abf\u67fb\u304c\u5b9f\u65bd\u3055\u308c\u305f\u3088\u3046\u3067\u3059\u3002<\/p>\n<ul>\n<li>\u8907\u6570\u30da\u30fc\u30b8\u306e\u30d5\u30a9\u30fc\u30e0<\/li>\n<li>1\u753b\u9762\u306b\u307e\u3068\u3081\u305f\u30d5\u30a9\u30fc\u30e0<\/li>\n<li>\u30a2\u30b3\u30fc\u30c7\u30a3\u30aa\u30f3\u578b1<\/li>\n<li>\u30a2\u30b3\u30fc\u30c7\u30a3\u30aa\u30f3\u578b2<\/li>\n<\/ul>\n<div id=\"attachment_6247\" style=\"width: 481px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6247\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/05\/fec_accordiontesting2.png\" alt=\"s\" width=\"471\" height=\"756\" class=\"size-full wp-image-6247\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/05\/fec_accordiontesting2.png 471w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/05\/fec_accordiontesting2-187x300.png 187w\" sizes=\"(max-width: 471px) 100vw, 471px\" \/><p id=\"caption-attachment-6247\" class=\"wp-caption-text\">\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/www.lukew.com\/ff\/entry.asp?1579\" target=\"_blank\" rel=\"noopener\">http:\/\/www.lukew.com\/ff\/entry.asp?1579<\/a><\/p><\/div>\n<h3>\u7d50\u679c<\/h3>\n<p>\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u8abf\u67fb\u306e\u7d50\u679c\u3001<strong>\u3044\u305a\u308c\u306e\u30d5\u30a9\u30fc\u30e0\u306e\u5f62\u614b\u3067\u3082\u3001\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306b\u306f\u91cd\u5927\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u306a\u3044<\/strong>\u3068\u3044\u3046\u7d50\u8ad6\u306b\u306a\u3063\u305f\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u5165\u529b\u306e\u901f\u3055\u306f\u30a2\u30b3\u30fc\u30c7\u30a3\u30aa\u30f3\u30d5\u30a9\u30fc\u30e0\u304c\u6700\u901f\u3060\u3063\u305f\u3082\u306e\u306e\u3001\u5165\u529b\u7b87\u6240\u4ee5\u5916\u306e\u898b\u51fa\u3057\u985e\u306b\u30e6\u30fc\u30b6\u30fc\u306f\u95a2\u5fc3\u304c\u7121\u3044\u3068\u306e\u7d50\u679c\u3068\u306a\u3063\u305f\u3088\u3046\u3067\u3059\u3002<\/p>\n<div class=\"compare_notice\">\n\u203b\u53c2\u8003\u8a18\u4e8b<br \/>\n<a href=\"http:\/\/static.lukew.com\/InputBeyondForms_07132010.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/static.lukew.com\/InputBeyondForms_07132010.pdf<\/a>\u3000\uff0835P\uff5e\uff09<br \/>\n<a href=\"http:\/\/www.lukew.com\/ff\/entry.asp?1579\" target=\"_blank\" rel=\"noopener\">http:\/\/www.lukew.com\/ff\/entry.asp?1579<\/a>\n<\/div>\n<h2 id=\"case04\">\u756a\u5916\u7de8\uff1a\u691c\u8a3c\u306e\u89b3\u70b9<\/h2>\n<p>\u6700\u5f8c\u306b\u3001\u5358\u4e00\u753b\u9762\u306e\u30d5\u30a9\u30fc\u30e0\uff1d\u300c\u30ef\u30f3\u30da\u30fc\u30b8\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u300d\u306e\u8003\u3048\u65b9\u306b\u3064\u3044\u3066\u793a\u5506\u3059\u308b\u8a18\u4e8b\u3092\u7d39\u4ecb\u3057\u3066\u7d42\u308f\u308a\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>Baymard\u306e\u8a18\u4e8b\u3067\u306f\u3001\u300c\u30ef\u30f3\u30da\u30fc\u30b8\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u300d\u306b\u3064\u3044\u3066\u3001\u5df7\u306b\u6ea2\u308c\u3066\u3044\u308b\u6539\u5584\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u306b\u3064\u3044\u3066\u3001\u5fc5\u305a\u3057\u3082\u753b\u9762\u6570\u304c\u4e0e\u3048\u305f\u5f71\u97ff\u3067\u306f\u306a\u3044\u3053\u3068\u306a\u3069\u793a\u5506\u3057\u3064\u3064\u3082\u3001<br \/>\n\u305d\u308c\u3067\u3082\u3053\u306e\u6982\u5ff5\u304c\u975e\u5e38\u306b\u3088\u304f\u8b70\u8ad6\u3055\u308c\u3066\u304f\u308b\u3053\u3068\u306b\u3064\u3044\u3066\u4e0b\u8a18\u306e\u300c\u975e\u5e38\u306b\u91cd\u8981\u306a\uff12\u3064\u306e\u7406\u7531\u300d\u304c\u3042\u308b\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3>\u8a71\u984c\u306b\u3059\u308b\u306e\u304c\u7c21\u5358<\/h3>\n<p>\u8907\u6570\u30da\u30fc\u30b8\u3092\u5358\u4e00\u306b\u3059\u308b\u3001\u3068\u3044\u3046\u691c\u8a3c\u30a2\u30a4\u30c7\u30a2\u306f\u3082\u306e\u3059\u3054\u304f\u30b7\u30f3\u30d7\u30eb\u3067\u3042\u308a\u3001\u8ab0\u304c\u805e\u3044\u3066\u3082\u7406\u89e3\u3057\u3084\u3059\u304f\u8aac\u5f97\u529b\u304c\u3042\u308b\u305f\u3081\u3002<\/p>\n<h3>\u53b3\u3057\u3044\u6c7a\u65ad\u304c\u5bb9\u6613\u306b\u306a\u308b<\/h3>\n<p>\u5927\u898f\u6a21\u306a\u7d44\u7e54\u306a\u3069\u3067\u306f\u3001\u5165\u529b\u9805\u76ee\u306e\u524a\u6e1b\u3072\u3068\u3064\u3092\u3068\u3063\u3066\u3082\u610f\u601d\u6c7a\u5b9a\u304c\u56f0\u96e3\u306a\u5834\u5408\u304c\u3042\u308b\u3002<br \/>\n\u3057\u304b\u3057\u300c\u30d5\u30a9\u30fc\u30e0\u30921\u30da\u30fc\u30b8\u306b\u307e\u3068\u3081\u308b\u300d\u3068\u3044\u3046\u76ee\u7684\u304c\u3042\u308b\u5834\u5408\u3001\u305d\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u5bb9\u6613\u306b\u306a\u308b\u5834\u5408\u304c\u3042\u308b\u305f\u3081<\/p>\n<p>\u305d\u3057\u3066\u6700\u5f8c\u306f\u4ee5\u4e0b\u306e\u3088\u3046\u306b\u7d50\u8ad6\u3065\u3051\u3066\u3044\u307e\u3059\u3002<\/p>\n<blockquote><p>\u5358\u4e00\u30da\u30fc\u30b8\u306e\u30d5\u30a9\u30fc\u30e0\u306f\u5fc5\u305a\u3057\u3082\u6700\u9069\u5316\u3055\u308c\u305f\u8907\u6570\u30da\u30fc\u30b8\u306e\u30d5\u30a9\u30fc\u30e0\u3088\u308a\u3082\u512a\u308c\u305f\u50cd\u304d\u3092\u3057\u307e\u305b\u3093\u304c\u3001<br 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