{"id":5704,"date":"2015-06-22T22:44:51","date_gmt":"2015-06-22T13:44:51","guid":{"rendered":"https:\/\/f-tra.jp\/blog\/?p=5704"},"modified":"2021-10-07T10:22:52","modified_gmt":"2021-10-07T01:22:52","slug":"%e3%83%9c%e3%82%bf%e3%83%b3%e3%81%ae%e8%89%b2%e3%81%af%e3%80%81%e4%bd%95%e8%89%b2%e3%81%ab%e3%81%99%e3%82%8b%e3%81%b9%e3%81%8d%ef%bc%9f%ef%bd%9e%e3%82%b1%e3%83%bc%e3%82%b9%e3%82%b9%e3%82%bf%e3%83%87","status":"publish","type":"post","link":"https:\/\/f-tra.com\/ja\/blog\/column\/5704","title":{"rendered":"\u30dc\u30bf\u30f3\u306e\u8272\u306f\u3001\u4f55\u8272\u306b\u3059\u308b\u3079\u304d\uff1f\uff5e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u304b\u3089\u898b\u308b\u3001\u9001\u4fe1\u30dc\u30bf\u30f3\u306b\u6700\u9069\u306a\u8272\u3068\u306f\uff5e"},"content":{"rendered":"<p>\u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5834\u3067\u306f\u3001\u8272\u306e\u9078\u3073\u65b9\u306f\u30d7\u30ed\u30b8\u30a7\u30af\u30c8\u306e\u6210\u529f\u3092\u5de6\u53f3\u3059\u308b\u5927\u304d\u306a\u8981\u56e0\u306e\u3072\u3068\u3064\u3067\u3059\u3002<br \/>\n\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u306e\u30d6\u30e9\u30f3\u30c9\u30a4\u30e1\u30fc\u30b8\u3068\u8272\u306e\u4e0e\u3048\u308b\u30a4\u30e1\u30fc\u30b8\u306f\u5f37\u3044\u7d50\u3073\u3064\u304d\u304c\u3042\u308b\u3053\u3068\u306f\u81ea\u660e\u3067\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u30d5\u30a9\u30fc\u30e0\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6c7a\u3081\u308b\u8981\u3067\u3042\u308b\u9001\u4fe1\u30dc\u30bf\u30f3\u306e\u8272\u306f\u3069\u3046\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>\n\u300c\u30e6\u30fc\u30b6\u30fc\u306e\u30d5\u30a9\u30fc\u30e0\u9001\u4fe1\u3092\u4fc3\u9032\u3057\u3066\u304f\u308c\u308b\u8272\u300d\u3068\u306f\u3001\u4e00\u4f53\u4f55\u8272\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002<br \/>\n\u4eca\u56de\u306fCTA\u30dc\u30bf\u30f3\u306e\u4f8b\u3082\u542b\u3081\u306a\u304c\u3089\u3001\u30dc\u30bf\u30f3\u306b\u6700\u9069\u306a\u8272\u306b\u3064\u3044\u3066\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3092\u901a\u3057\u3066\u8003\u3048\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h2>\u8272\u304c\u4e0e\u3048\u308b\u5370\u8c61\u306e\u9055\u3044<\/h2>\n<p>\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u306f\u6b20\u304b\u305b\u306a\u3044\u8272\u306e\u30a4\u30e1\u30fc\u30b8\u3067\u3059\u304c\u3001\u5177\u4f53\u7684\u306b\u306f\u3069\u3046\u3044\u3063\u305f\u3082\u306e\u304b\u3092\u898b\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4e0b\u8a18\u306fKissmetrics\u304c\u516c\u958b\u3057\u305f\u30a4\u30f3\u30d5\u30a9\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u30b9\u300cHow do colors affect purchases?\uff08\uff1d\u8272\u304c\u8cfc\u8cb7\u884c\u52d5\u306b\u4e0e\u3048\u308b\u5f71\u97ff\uff09\u300d\u306e\u5f15\u7528\u3067\u3059\u3002<br \/>\n\u3069\u306e\u8272\u304c\u3069\u306e\u3088\u3046\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u308b\u304b\u3068\u793a\u3057\u305f\u3082\u306e\u3068\u306a\u3063\u3066\u3044\u307e\u3059<\/p>\n<p>\uff08\u203b\u53b3\u5bc6\u306b\u306f\u8272\u306e\u30a4\u30e1\u30fc\u30b8\u306f\u56fd\u3084\u6587\u5316\u306b\u3088\u3063\u3066\u7570\u306a\u308a\u307e\u3059\u3002\u4eca\u56de\u5f15\u7528\u3059\u308b\u306e\u306f\u5317\u7c73\u570f\u306b\u304a\u3044\u3066\u306e\u4e00\u822c\u7684\u306a\u30a4\u30e1\u30fc\u30b8\u3068\u306a\u308a\u307e\u3059\uff09<\/p>\n<div id=\"attachment_6586\" style=\"width: 959px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6586\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/06\/color.png\" alt=\"\u5f15\u7528\u5143\uff1aHow do colors affect purchases? Infographic\" width=\"949\" height=\"740\" class=\"size-full wp-image-6586\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/color.png 949w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/color-300x234.png 300w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/color-624x487.png 624w\" sizes=\"(max-width: 949px) 100vw, 949px\" \/><p id=\"caption-attachment-6586\" class=\"wp-caption-text\">\u5f15\u7528\u5143\uff1a<a href=\"https:\/\/blog.kissmetrics.com\/color-psychology\/?wide=1\" target=\"_blank\" rel=\"noopener\">How do colors affect purchases? Infographic<\/a><\/p><\/div>\n<ul>\n<li>\u9ec4\u8272\u2026\u697d\u5929\u7684\u3001\u5143\u6c17\u3002\u6ce8\u610f\u66f8\u304d\u3068\u3057\u3066\u3088\u304f\u4f7f\u308f\u308c\u308b<\/li>\n<li>\u8d64\u2026\u30a8\u30cd\u30eb\u30ae\u30c3\u30b7\u30e5\u3001\u9f13\u52d5\u3092\u65e9\u3081\u308b\u3002<strong>\u30bb\u30fc\u30eb\u3067\u3088\u304f\u4f7f\u308f\u308c\u308b<\/strong><\/li>\n<li>\u9752\u2026\u4fe1\u983c\u3001\u5b89\u5168\u6027\u306e\u8272\u3002\u9280\u884c\u3084\u30d3\u30b8\u30cd\u30b9\u30b7\u30fc\u30f3\u3067\u591a\u7528<\/li>\n<li>\u7dd1\u2026\u5065\u5eb7\u3001\u773c\u306b\u512a\u3057\u3044\u3002\u30ea\u30e9\u30c3\u30af\u30b9\u7cfb\u306e\u30b5\u30fc\u30d3\u30b9\u3067\u591a\u7528<\/li>\n<li>\u30aa\u30ec\u30f3\u30b8\u2026\u30a2\u30b0\u30ec\u30c3\u30b7\u30d6\u3055\u3002<strong>\u8cfc\u8aad\u3001\u8cfc\u5165\u306a\u3069\u306eCTA\u30dc\u30bf\u30f3\u306b\u4f7f\u308f\u308c\u308b<\/strong><\/li>\n<li>\u30d4\u30f3\u30af\u2026\u30ed\u30de\u30f3\u30c6\u30a3\u30c3\u30af\u3067\u30d5\u30a7\u30df\u30cb\u30f3\u3002\u5973\u6027\u3084\u5c11\u5973\u5411\u3051\u306e\u5e97\u8217\u306b\u4f7f\u308f\u308c\u308b<\/li>\n<li>\u9ed2\u2026\u30d1\u30ef\u30d5\u30eb\u3001\u305d\u308c\u3067\u3044\u3066\u30b9\u30de\u30fc\u30c8\u3002\u9ad8\u7d1a\u8def\u7dda\u306e\u30b9\u30c8\u30a2\u306b\u591a\u3044<\/li>\n<li>\u7d2b\u2026\u7652\u3084\u3057\u3068\u7a4f\u3084\u304b\u3055\u306e\u8272\u3002\u7f8e\u5bb9\u3084\u30a2\u30f3\u30c1\u30a8\u30a4\u30b8\u30f3\u30b0\u306e\u5546\u54c1\u306b\u591a\u3044<\/li>\n<\/ul>\n<p>\u8272\u306e\u30a4\u30e1\u30fc\u30b8\u3060\u3051\u3067\u8a00\u3048\u3070\u3001\u30bb\u30fc\u30eb\u306e\u30a4\u30e1\u30fc\u30b8\u306e\u5f37\u3044\u8d64\u8272\u3084\u3001\u300cCTA\u30dc\u30bf\u30f3\u306b\u591a\u7528\u300d\u3068\u3055\u308c\u3066\u3044\u308b\u30aa\u30ec\u30f3\u30b8\u8272\u304c\u512a\u52e2\u306e\u3088\u3046\u306b\u601d\u3048\u307e\u3059\u3002<\/p>\n<h2>\u30dc\u30bf\u30f3\u306e\u8272\u3092\u5909\u3048\u305f\u6539\u5584\u52b9\u679c\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3<\/h2>\n<p>\u305d\u308c\u3067\u306f\u5b9f\u969b\u306b\u30dc\u30bf\u30f3\u306e\u8272\u3092\u5909\u3048\u3066\u30d5\u30a9\u30fc\u30e0\u306e\u6210\u7e3e\u304c\u5909\u5316\u3057\u305f\u4e8b\u4f8b\u3092\u898b\u3066\u307f\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n<h3>\u8d64\u30fb\u30aa\u30ec\u30f3\u30b8\u7cfb\u7d71\u306b\u5909\u5316\u3055\u305b\u305f\u4f8b<\/h3>\n<p>\u307e\u305a\u306f\u3001\u8272\u306e\u30a4\u30e1\u30fc\u30b8\u304b\u3089\u3044\u3046\u3068\u826f\u3055\u305d\u3046\u306a\u8d64\u3084\u30aa\u30ec\u30f3\u30b8\u7cfb\u306e\u30b1\u30fc\u30b9\u30b9\u30bf\u30c7\u30a3\u3067\u3059\u3002<\/p>\n<p><strong>\u4e8b\u4f8b1<\/strong><\/p>\n<p>CTA\u30dc\u30bf\u30f3\u306e\u4f8b\u306b\u306f\u306a\u308a\u307e\u3059\u304c\u3001Performable\u3068\u3044\u3046\u30b5\u30a4\u30c8\u304c\u7dd1\u8272\u3068\u8d64\u8272\u306e2\u7a2e\u985e\u3067\u30dc\u30bf\u30f3\u8272\u306eAB\u30c6\u30b9\u30c8\u3092\u5b9f\u65bd\u3057\u307e\u3057\u305f\u3002<\/p>\n<div id=\"attachment_6604\" style=\"width: 510px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6604\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/06\/red_green_button.png\" alt=\"\u5f15\u7528\u5143\uff1aThe Button Color A\/B Test: Red Beats Green\" width=\"500\" height=\"266\" class=\"size-full wp-image-6604\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/red_green_button.png 500w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/red_green_button-300x160.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-6604\" class=\"wp-caption-text\">\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/The-Button-Color-A-B-Test-Red-Beats-Green.aspx\" target=\"_blank\" rel=\"noopener\">The Button Color A\/B Test: Red Beats Green<\/a><\/p><\/div>\n<p>\u30c6\u30b9\u30c8\u306f\u4e0a\u8a18\u306b\u5f15\u7528\u306e\u753b\u50cf\u306e\u901a\u308a\u3001\u307b\u304b\u306e\u8981\u7d20\u306f\u5909\u3048\u305a\u306b\u30dc\u30bf\u30f3\u306e\u8272\u306e\u307f\u3092\u5909\u3048\u3066\u884c\u308f\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>\u7d50\u679c\u306f\u3001<strong>\u8d64\u8272\u306e\u30dc\u30bf\u30f3\u306e\u307b\u3046\u304c\u304c21%\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u591a\u304f\u306a\u308b<\/strong>\u7d50\u679c\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u203b\u53c2\u8003\uff1a<a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/The-Button-Color-A-B-Test-Red-Beats-Green.aspx\" target=\"_blank\" rel=\"noopener\">The Button Color A\/B Test: Red Beats Green<\/a><br \/>\n\u3000<\/p>\n<p>\u7d9a\u3044\u3066\u4f3c\u305f\u3088\u3046\u306a\u4e8b\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><strong>\u4e8b\u4f8b2<\/strong><\/p>\n<p>CareLogger\u3068\u3044\u3046\u30b5\u30a4\u30c8\u3067\u306f\u3001\u540c\u69d8\u306b\u30b5\u30a4\u30c8\u30c8\u30c3\u30d7\u306eCTA\u30dc\u30bf\u30f3\u306e\u8272\u3092\u8d64\u3068\u7dd1\u306e2\u7a2e\u985e\u7528\u610f\u3057\u3066AB\u30c6\u30b9\u30c8\u304c\u884c\u308f\u308c\u307e\u3057\u305f\u3002<\/p>\n<div id=\"attachment_6605\" style=\"width: 588px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6605\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/06\/dmix.png\" alt=\"\u5f15\u7528\u5143\uff1aWhich Color Converts The Best?\" width=\"578\" height=\"120\" class=\"size-full wp-image-6605\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/dmix.png 578w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/dmix-300x62.png 300w\" sizes=\"(max-width: 578px) 100vw, 578px\" \/><p id=\"caption-attachment-6605\" class=\"wp-caption-text\">\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/conversionxl.com\/which-color-converts-the-best\/\" target=\"_blank\" rel=\"noopener\">Which Color Converts The Best?<\/a><\/p><\/div>\n<p>\u7d50\u679c\u306f\u3001\u8d64\u8272\u306e\u307b\u3046\u304c\u304cCVR\u304c34\uff05\u5897\u52a0\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306b\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u4e8b\u4f8b3<\/strong><\/p>\n<p>\u7d9a\u3044\u3066\u3082\u3046\u3072\u3068\u3064\u3002\u3068\u3042\u308b\u643a\u5e2f\u96fb\u8a71\u306eE\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u306b\u3088\u308b\u4e8b\u4f8b\u3067\u3059\u3002<\/p>\n<div id=\"attachment_6606\" style=\"width: 654px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6606\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/06\/visual-1.jpg\" alt=\"\u5f15\u7528\u5143\uff1aWhich Color Converts The Best?\" width=\"644\" height=\"254\" class=\"size-full wp-image-6606\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/visual-1.jpg 644w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/visual-1-300x118.jpg 300w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/visual-1-624x246.jpg 624w\" sizes=\"(max-width: 644px) 100vw, 644px\" \/><p id=\"caption-attachment-6606\" class=\"wp-caption-text\">\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/conversionxl.com\/which-color-converts-the-best\/\" target=\"_blank\" rel=\"noopener\">Which Color Converts The Best?<\/a><\/p><\/div>\n<p>\u3053\u3053\u3067\u306f\u7dd1\u306e\u30c6\u30ad\u30b9\u30c8\u3001\u7dd1\u306e\u30dc\u30bf\u30f3\u3001\u8d64\uff08\u6fc3\u3044\u30aa\u30ec\u30f3\u30b8\uff09\u306e\u30dc\u30bf\u30f3\u306e3\u7a2e\u985e\u30c6\u30b9\u30c8\u304c\u5b9f\u65bd\u3055\u308c\u307e\u3057\u305f\u3002<br \/>\n\u3053\u3053\u3067\u3082\u8d64\uff08\u6fc3\u3044\u30aa\u30ec\u30f3\u30b8\uff09\u304c5\uff05\u512a\u52e2\u3001\u3068\u3044\u3046\u7d50\u679c\u304c\u51fa\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u203b\u53c2\u8003\uff1a<a href=\"http:\/\/conversionxl.com\/which-color-converts-the-best\/\" target=\"_blank\" rel=\"noopener\">Which Color Converts The Best?<\/a><\/p>\n<h3>\u6696\u8272\u7cfb\u306b\u5909\u5316\u3055\u305b\u305f\u4f8b<\/h3>\n<p>\u3084\u306f\u308a\u8d64\u8272\u3084\u30aa\u30ec\u30f3\u30b8\u306b\u5909\u5316\u3055\u305b\u305f\u3053\u3068\u3067\u6210\u7e3e\u304c\u6539\u5584\u3057\u305f\u4f8b\u306f\u5b58\u5728\u3059\u308b\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u3067\u306f\u3001\u8d64\u3068\u30aa\u30ec\u30f3\u30b8\u306b\u9650\u3063\u305f\u3053\u3068\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002\u3082\u3046\u5c11\u3057\u4e8b\u4f8b\u3092\u898b\u3066\u307f\u308b\u3053\u3068\u306b\u3057\u307e\u3057\u3087\u3046\u3002<br \/>\n\u7d9a\u3044\u3066\u3001\u8d64\u3084\u30aa\u30ec\u30f3\u30b8\u4ee5\u5916\u306e\u6696\u8272\u7cfb\u306b\u5909\u5316\u3055\u305b\u305f\u4f8b\u3067\u3059\u3002<\/p>\n<p><strong>\u4e8b\u4f8b4<\/strong><\/p>\n<p>\u307e\u305a\u306f\u5f0a\u793e\u306e\u4e8b\u4f8b\u304b\u3089\u3002<\/p>\n<div id=\"attachment_1458\" style=\"width: 626px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1458\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2014\/02\/341e574055d4570ec9c4270ef2d1b786.png\" alt=\"\u30dc\u30bf\u30f3\u306e\u8272\u3060\u3051\u3067\u3082\u5b8c\u4e86\u7387\u306b\u30a4\u30f3\u30d1\u30af\u30c8\u304c\" width=\"616\" height=\"380\" class=\"size-full wp-image-1458\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2014\/02\/341e574055d4570ec9c4270ef2d1b786.png 616w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2014\/02\/341e574055d4570ec9c4270ef2d1b786-300x185.png 300w\" sizes=\"(max-width: 616px) 100vw, 616px\" \/><p id=\"caption-attachment-1458\" class=\"wp-caption-text\">\u30dc\u30bf\u30f3\u306e\u8272\u306e\u307f\u3092\u5909\u5316<\/p><\/div>\n<p>\u5f0a\u793e\u904b\u55b6\u30e1\u30c7\u30a3\u30a2\u3067\u30d5\u30a9\u30fc\u30e0\u306e\u9001\u4fe1\u30dc\u30bf\u30f3\u3092\u3001\u7d3a\u8272\u304b\u3089\u30d4\u30f3\u30af\u8272\u306b\u5909\u3048\u305f\u3068\u3053\u308d\u3001\u30d5\u30a9\u30fc\u30e0\u306e\u9001\u4fe1\u5b8c\u4e86\u7387\u304c1.9\u500d\u306b\u6539\u5584\u3057\u307e\u3057\u305f\u3002<\/p>\n<p><strong>\u4e8b\u4f8b5<\/strong><\/p>\n<p>\u7d9a\u3044\u3066\u9ec4\u8272\u306b\u5909\u5316\u3055\u305b\u305f\u4f8b\u3067\u3059\u3002<\/p>\n<div id=\"attachment_6607\" style=\"width: 570px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6607\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/06\/test11.jpg\" alt=\"\u5f15\u7528\u5143\uff1a\" width=\"560\" height=\"227\" class=\"size-full wp-image-6607\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/test11.jpg 560w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/test11-300x122.jpg 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><p id=\"caption-attachment-6607\" class=\"wp-caption-text\">\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/unbounce.com\/a-b-testing\/shocking-results\/\" target=\"_blank\" rel=\"noopener\">12 Surprising A\/B Test Results to Stop You Making Assumptions<\/a><\/p><\/div>\n<p>\u3053\u306e\u4f8b\u3067\u306f\u3001\u3082\u3068\u3082\u3068\u30e9\u30a4\u30c8\u30b0\u30ea\u30fc\u30f3\u3060\u3063\u305f\u30dc\u30bf\u30f3\u3092\u9ec4\u8272\u306b\u5909\u3048\u305f\u3068\u3053\u308d\u3001CVR\u304c14.5\uff05\u5897\u52a0\u3057\u305f\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u53c2\u8003\u5143\uff1a<a href=\"http:\/\/unbounce.com\/a-b-testing\/shocking-results\/\" target=\"_blank\" rel=\"noopener\">12 Surprising A\/B Test Results to Stop You Making Assumptions<\/a><\/p>\n<p><strong>\u4e8b\u4f8b6<\/strong><br \/>\nRIPT\u3068\u3044\u3046\u30a2\u30d1\u30ec\u30ebEC\u306e\u4f8b\u3067\u306f\u3001CTA\u30dc\u30bf\u30f3\u3092\u7dd1\u304b\u3089\u9ec4\u8272\u3078\u5909\u5316\u3055\u305b\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><div id=\"attachment_6608\" style=\"width: 634px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6608\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/06\/version_a.pagespeed.ce_.sYZNIdU9yl.png\" alt=\"\u6539\u5584\u524d\u3002 \u53c2\u8003\u5143\uff1a\" width=\"624\" height=\"305\" class=\"size-full wp-image-6608\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/version_a.pagespeed.ce_.sYZNIdU9yl.png 624w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/version_a.pagespeed.ce_.sYZNIdU9yl-300x147.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><p id=\"caption-attachment-6608\" class=\"wp-caption-text\">\u6539\u5584\u524d\u3002<br \/>\u53c2\u8003\u5143\uff1a<a href=\"https:\/\/vwo.com\/blog\/how-ript-apparel-increased-their-sales-by-6-3-ab-testing-case-study\/\" target=\"_blank\" rel=\"noopener\">How RIPT Apparel increased their sales by 6.3% using Visual Website Optimizer &#8211; VWO Blog<\/a><\/p><\/div><br \/>\n<div id=\"attachment_6609\" style=\"width: 660px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6609\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/06\/version_b_scaled.pagespeed.ce_.X_5e-nVFS6.png\" alt=\"\u6539\u5584\u5f8c\u3002 \u53c2\u8003\u5143\uff1a\" width=\"650\" height=\"325\" class=\"size-full wp-image-6609\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/version_b_scaled.pagespeed.ce_.X_5e-nVFS6.png 650w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/version_b_scaled.pagespeed.ce_.X_5e-nVFS6-300x150.png 300w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/version_b_scaled.pagespeed.ce_.X_5e-nVFS6-624x312.png 624w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><p id=\"caption-attachment-6609\" class=\"wp-caption-text\">\u6539\u5584\u5f8c\u3002<br \/>\u53c2\u8003\u5143\uff1a<a href=\"https:\/\/vwo.com\/blog\/how-ript-apparel-increased-their-sales-by-6-3-ab-testing-case-study\/\" target=\"_blank\" rel=\"noopener\">How RIPT Apparel increased their sales by 6.3% using Visual Website Optimizer &#8211; VWO Blog<\/a><\/p><\/div><\/p>\n<p>\u9ec4\u8272\u306e\u30dc\u30bf\u30f3\u306b\u5909\u3048\u305f\u3053\u3068\u304c6.3\uff05\u306e\u58f2\u4e0a\u5897\u3092\u3082\u305f\u3089\u3057\u305f\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u203b\u53c2\u8003\u5143\uff1a<a href=\"https:\/\/vwo.com\/blog\/how-ript-apparel-increased-their-sales-by-6-3-ab-testing-case-study\/\" target=\"_blank\" rel=\"noopener\">How RIPT Apparel increased their sales by 6.3% using Visual Website Optimizer &#8211; VWO Blog<\/a><br \/>\n\u3000<br \/>\n\u3053\u3053\u307e\u3067\u3067\u3001\u4e00\u5fdc\u4ed6\u306e\u6696\u8272\u7cfb\u3067\u6210\u7e3e\u304c\u6539\u5584\u3057\u305f\u4e8b\u4f8b\u3082\u3042\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<h2>\u5bd2\u8272\u7cfb\u3067\u6539\u5584\u3057\u305f\u4f8b<\/h2>\n<p>\u3057\u304b\u3057\u3001\u6696\u8272\u7cfb\u304c\u826f\u3044\u3068\u7d50\u8ad6\u4ed8\u3051\u308b\u306b\u306f\u554f\u984c\u304c\u3042\u308a\u307e\u3059\u3002\u5358\u7d14\u306b\u3001\u305d\u306e\u9006\u306e\u4e8b\u4f8b\u3082\u5b58\u5728\u3059\u308b\u305f\u3081\u3067\u3059\u3002<\/p>\n<p><strong>\u4e8b\u4f8b7<\/strong><\/p>\n<p> Monetate\u304c\u5b9f\u65bd\u3057\u305f\u30c6\u30b9\u30c8\u3067\u306f\u3001\u9752\u8272\u3068\u30aa\u30ec\u30f3\u30b8\u8272\u306e\u30dc\u30bf\u30f3\u306b\u3088\u308bAB\u30c6\u30b9\u30c8\u691c\u8a3c\u304c\u5b9f\u65bd\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<div id=\"attachment_6610\" style=\"width: 343px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6610\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/06\/orangevsblue.png\" alt=\"\u53c2\u7167\u5143\uff1a\" width=\"333\" height=\"42\" class=\"size-full wp-image-6610\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/orangevsblue.png 333w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/orangevsblue-300x38.png 300w\" sizes=\"(max-width: 333px) 100vw, 333px\" \/><p id=\"caption-attachment-6610\" class=\"wp-caption-text\">\u53c2\u7167\u5143\uff1a<a href=\"http:\/\/www.monetate.com\/blog\/website-testing-wins-orange-or-blue\/#axzz2I4cqFzO0\" target=\"_blank\" rel=\"noopener\">Website Testing Wins: Orange or Blue?<\/a><\/p><\/div>\n<p>\u3053\u306e\u30c6\u30b9\u30c8\u3067\u306f\u3001<strong>\u9752\u8272\u30dc\u30bf\u30f3\u306e\u307b\u3046\u306e\u6210\u7e3e\u304c\u3001\u30aa\u30ec\u30f3\u30b8\u8272\u3088\u308a\u30829\uff05\u4e0a\u56de\u308b\u7d50\u679c<\/strong>\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u203b\u53c2\u8003\u5143\uff1a<a href=\"http:\/\/www.monetate.com\/blog\/website-testing-wins-orange-or-blue\/#axzz2I4cqFzO0\" target=\"_blank\" rel=\"noopener\">Website Testing Wins: Orange or Blue?<\/a><\/p>\n<p><strong>\u4e8b\u4f8b8<\/strong><br \/>\n\u7d9a\u3044\u3066\u3001\u5bd2\u8272\u540c\u58eb\u306e\u30c6\u30b9\u30c8\u7d50\u679c\u3067\u8208\u5473\u6df1\u3044\u3082\u306e\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>\u3042\u308bE\u30b3\u30de\u30fc\u30b9\u30b5\u30a4\u30c8\u306e\u30c6\u30b9\u30c8\u3067\u306f\u3001CTA\u30dc\u30bf\u30f3\u3092\u7d3a\u8272\u304b\u3089\u7dd1\u8272\u306b\u5909\u3048\u307e\u3057\u305f\u3002<\/p>\n<div id=\"attachment_6611\" style=\"width: 752px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6611\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/06\/Screen-Shot-2013-03-29-at-14.48.00.png\" alt=\"\u5f15\u7528\u5143\uff1a\" width=\"742\" height=\"408\" class=\"size-full wp-image-6611\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/Screen-Shot-2013-03-29-at-14.48.00.png 742w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/Screen-Shot-2013-03-29-at-14.48.00-300x165.png 300w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/Screen-Shot-2013-03-29-at-14.48.00-624x343.png 624w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><p id=\"caption-attachment-6611\" class=\"wp-caption-text\">\u5f15\u7528\u5143\uff1a<a href=\"http:\/\/contentverve.com\/10-call-to-action-case-studies-examples-from-button-tests\/\" target=\"_blank\" rel=\"noopener\">10 Call-to-Action Case Studies with Examples from Real Button Tests<\/a><\/p><\/div>\n<p>\u305d\u306e\u7d50\u679c\u3001<strong>\u58f2\u4e0a\u304c35.81%\u3082\u6539\u5584<\/strong>\u3059\u308b\u3053\u3068\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u203b\u53c2\u8003\u5143\uff1a<a href=\"http:\/\/contentverve.com\/10-call-to-action-case-studies-examples-from-button-tests\/\" target=\"_blank\" rel=\"noopener\">10 Call-to-Action Case Studies with Examples from Real Button Tests<\/a><\/p>\n<h2>\u8272\u306e\u554f\u984c\u304b\u3069\u3046\u304b\u306f\u7591\u308f\u3057\u3044<\/h2>\n<p>\u4ee5\u4e0a\u3001\u591a\u304f\u306e\u30dc\u30bf\u30f3\u306e\u8272\u3092\u5909\u5316\u3055\u305b\u305f\u4e8b\u4f8b\u3092\u898b\u3066\u304d\u307e\u3057\u305f\u3002<br \/>\n\u78ba\u304b\u306b\u3001\u8272\u306e\u30a4\u30e1\u30fc\u30b8\u4e0a\u306f\u826f\u3055\u305d\u3046\u306a\u8d64\u3084\u30aa\u30ec\u30f3\u30b8\u306b\u30dc\u30bf\u30f3\u8272\u3092\u5909\u3048\u305f\u3053\u3068\u3067\u3001\u6210\u7e3e\u304c\u6539\u5584\u3057\u305f\u4e8b\u4f8b\u306f\u5b58\u5728\u3057\u307e\u3057\u305f\u3002<br \/>\n\u3057\u304b\u3057\u3001\u4ed6\u306e\u6696\u8272\u7cfb\u3067\u3082\u6210\u7e3e\u304c\u6539\u5584\u3057\u3066\u3044\u308b\u3069\u3053\u308d\u304b\u3001\u307e\u3063\u305f\u304f\u9006\u3067\u5bd2\u8272\u7cfb\u306e\u307b\u3046\u304c\u6210\u7e3e\u304c\u826f\u304b\u3063\u305f\u308a\u3001\u5bd2\u8272\u7cfb\u540c\u58eb\u3067\u3082\u58f2\u4e0a\u3092\u5de6\u53f3\u3057\u305f\u308a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><strong>\u5358\u7d14\u306b\u30dc\u30bf\u30f3\u306e\u8272\u304c\u30d5\u30a9\u30fc\u30e0\u306e\u6210\u7e3e\u306b\u95a2\u4e0e\u3057\u3066\u3044\u308b\u3068\u7d50\u8ad6\u4ed8\u3051\u308b\u306e\u306f\u96e3\u3057\u305d\u3046\u3067\u3059\u3002<\/strong><\/p>\n<p>\u3067\u306f\u3001\u306a\u305c\u30dc\u30bf\u30f3\u306e\u8272\u3092\u5909\u3048\u305f\u3060\u3051\u3067\u30d5\u30a9\u30fc\u30e0\u306e\u6210\u7e3e\u304c\u5411\u4e0a\u3057\u305f\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u4e8b\u4f8b5\u3067\u306f\u3001\u30dc\u30bf\u30f3\u8272\u3092\u5909\u3048\u305f\u305b\u3044\u3068\u3044\u3046\u3088\u308a\u306f\u3001<strong>\u8272\u3092\u5909\u3048\u305f\u3053\u3068\u3067\u6587\u8a00\u306e\u53ef\u8aad\u6027\u304c\u5411\u4e0a\u3057\u3066\u3044\u308b<\/strong>\u3053\u3068\u304c\u7406\u7531\u306b\u3082\u601d\u3048\u307e\u3059\u3002<\/p>\n<div id=\"attachment_6607\" style=\"width: 570px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6607\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/06\/test11.jpg\" alt=\"\u6539\u5584\u5f8c\uff08\u53f3\uff09\u306e\u307b\u3046\u306f\u3001\u9ec4\u8272\u3068\u3044\u3046\u3088\u308a\u306f\u3001\u6587\u5b57\u304c\u767d\u629c\u304d\u304b\u3089\u9ed2\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u6587\u5b57\u304c\u8aad\u307f\u3084\u3059\u304f\u306a\u3063\u305f\u5370\u8c61\u304c\u3042\u308b\" width=\"560\" height=\"227\" class=\"size-full wp-image-6607\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/test11.jpg 560w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/test11-300x122.jpg 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><p id=\"caption-attachment-6607\" class=\"wp-caption-text\">\u6539\u5584\u5f8c\uff08\u53f3\uff09\u306e\u307b\u3046\u306f\u3001\u9ec4\u8272\u3068\u3044\u3046\u3088\u308a\u306f\u3001\u6587\u5b57\u304c\u767d\u629c\u304d\u304b\u3089\u9ed2\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u6587\u5b57\u304c\u8aad\u307f\u3084\u3059\u304f\u306a\u3063\u305f\u5370\u8c61\u304c\u3042\u308b<\/p><\/div>\n<p>\u307e\u305f\u3001\u4e8b\u4f8b6\u306e\u4f8b\u3067\u3082\u3001\u8272\u306e\u5909\u5316\u4ee5\u524d\u306b<strong>\u30dc\u30bf\u30f3\u306e\u5f62\u3084\u5185\u5305\u3059\u308b\u6587\u8a00\u304c\u5909\u308f\u3063\u3066\u3044\u308b\u305f\u3081\u3001\u5358\u7d14\u306b\u6bd4\u8f03\u3059\u308b\u3053\u3068\u306f\u96e3\u3057\u3044<\/strong>\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<div id=\"attachment_6617\" style=\"width: 634px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-6617\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2015\/06\/compair.png\" alt=\"\u9ec4\u8272\u306e\u30dc\u30bf\u30f3\u306e\u307b\u3046\u306b\u306f\u3001\u300c$10 ONLY FOR 24 HOUR\u300d\u306e\u8a34\u6c42\u6587\u304c\u52a0\u308f\u3063\u3066\u3044\u308b\" width=\"624\" height=\"350\" class=\"size-full wp-image-6617\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/compair.png 624w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2015\/06\/compair-300x168.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><p id=\"caption-attachment-6617\" class=\"wp-caption-text\">\u9ec4\u8272\u306e\u30dc\u30bf\u30f3\u306e\u307b\u3046\u306b\u306f\u3001\u300c$10 ONLY FOR 24 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