{"id":8134,"date":"2016-02-09T19:25:25","date_gmt":"2016-02-09T10:25:25","guid":{"rendered":"https:\/\/f-tra.jp\/blog\/?p=8134"},"modified":"2021-10-07T10:22:41","modified_gmt":"2021-10-07T01:22:41","slug":"%e4%bb%8a%e3%81%99%e3%81%90%e3%83%a6%e3%83%bc%e3%82%b6%e3%83%bc%e3%82%92%e6%83%b9%e3%81%8d%e3%81%a4%e3%81%91%e3%82%8b%ef%bc%81%e7%b7%8a%e6%80%a5%e6%80%a7%e3%81%ae%e3%81%82%e3%82%8bcta%e3%82%92","status":"publish","type":"post","link":"https:\/\/f-tra.com\/ja\/blog\/cta-column\/8134","title":{"rendered":"&#8220;\u4eca\u3059\u3050&#8221;\u30e6\u30fc\u30b6\u30fc\u3092\u60f9\u304d\u3064\u3051\u308b\uff01\u7dca\u6025\u6027\u306e\u3042\u308bCTA\u3092\u3064\u304f\u308b4\u3064\u306e\u30dd\u30a4\u30f3\u30c8"},"content":{"rendered":"<p>\u300c\u6570\u91cf\u9650\u5b9a\u300d\u300c\u4eca\u3060\u3051\u7121\u6599\u300d\u300c\u3042\u30681\u500b\u300d\u300c\u65e9\u3044\u8005\u52dd\u3061\u300detc\u2026\u3002\u3064\u3044\u3064\u3044\u3053\u3093\u306a\u8a00\u8449\u306b\u60f9\u304b\u308c\u3066\u8cb7\u3044\u7269\u3092\u3057\u3066\u3057\u307e\u3063\u305f\u7d4c\u9a13\u3001\u8ab0\u3057\u3082\u4e00\u5ea6\u306f\u304a\u3042\u308a\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<br 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\/>\n\u3082\u3046\u5c11\u3057\u5206\u89e3\u3059\u308b\u3068\u3001\u300c\u4eca\u8cb7\u308f\u306a\u3044\u3068\u3001\u3082\u3046\u624b\u306b\u5165\u3089\u306a\u3044\uff08\u304b\u3082\u3057\u308c\u306a\u3044\uff09\u300d\u300c\u4eca\u8cb7\u308f\u306a\u3044\u3068\u3001\u640d\u3059\u308b\uff08\u304b\u3082\u3057\u308c\u306a\u3044\uff09\u300d\u3068\u3044\u3046\u5fc3\u7406\u306b\u306a\u305c\u306a\u308b\u306e\u304b\u3002<\/p>\n<p>\u3053\u308c\u306f\u5192\u982d\u3067\u3082\u8ff0\u3079\u305f\u3088\u3046\u306b\u300c\u6a5f\u4f1a\u3092\u9003\u3057\u305f\u304f\u306a\u3044\u300d\u300c\u306a\u308b\u3079\u304f\u640d\u3057\u305f\u304f\u306a\u3044\u300d\u3068\u3044\u3046<strong>\u611f\u60c5<\/strong>\u304c\u751f\u307e\u308c\u308b\u305f\u3081\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u7dca\u6025\u6027\u3068\u306f\u611f\u60c5\u306b\u5de6\u53f3\u3055\u308c\u308b\u3082\u306e\u3002\u3064\u307e\u308a<strong>\u8a34\u6c42\u306e\u3084\u308a\u3088\u3046\u306b\u3088\u3063\u3066\u3001\u3042\u308b\u7a0b\u5ea6\u91b8\u6210\uff0f\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3059\u308b\u3053\u3068\u304c\u53ef\u80fd<\/strong>\u3067\u3059\u3002<\/p>\n<h2>\u7dca\u6025\u5ea6\u306e\u3042\u308b\u8868\u73fe\u3092\u3064\u304f\u308b\u30dd\u30a4\u30f3\u30c8<\/h2>\n<p>\u305d\u308c\u3067\u306f\u3001\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u65b9\u6cd5\u304c\u3042\u308b\u304b\u3092\u7d39\u4ecb\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h3>\u30dd\u30a4\u30f3\u30c8\u305d\u306e1: 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class=\"wp-caption-text\">Hulu\u306eCTA\u30dc\u30bf\u30f3<\/p><\/div>\n<p>\u307e\u305a\u306f\u3059\u3050\u306b\u3067\u3082\u53d6\u308a\u5165\u308c\u3089\u308c\u308b\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001<strong>\u7dca\u6025\u6027\u3092\u8868\u3059\u8a00\u8449\u3092\u633f\u5165\u3059\u308b<\/strong>\u3068\u3044\u3046\u65b9\u6cd5\u3067\u3059\u3002<br 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href=\"http:\/\/conversionxl.com\/creating-urgency\/\" target=\"_blank\" rel=\"noopener\">conversionxl\u306e\u30d6\u30ed\u30b0\u306b\u3067\u7d39\u4ecb\u3055\u308c\u3066\u3044\u305f\u4f8b<\/a>\u3067\u306f\u3001Adwords\u306e\u5e83\u544a\u6587\u306b\u300c\u4eca\u65e5\u300d\u300c\u3044\u307e\u300d\u3068\u3044\u3046\u30ef\u30fc\u30c9\u3092\u8ffd\u52a0\u3057\u305f\u3060\u3051\u3067\u3001\u4e0b\u8a18\u306e\u3088\u3046\u306aCTR\u306e\u6539\u5584\u304c\u3042\u3063\u305f\u3068\u306e\u3053\u3068\u3067\u3059\u3002<br \/>\n\u203b\u6587\u7ae0\u306f\u3001\u7ffb\u8a33\u3057\u3066\u3044\u307e\u3059<\/p>\n<ul>\n<li>\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u306e\u76f4\u5e30\u7387\u3092\u4e0b\u3052\u308b19\u306e\u30d2\u30f3\u30c8\u3000\u2026CTR0.77%<\/li>\n<li><strong>\u4eca\u65e5<\/strong>\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u306e\u76f4\u5e30\u7387\u3092\u4e0b\u3052\u308b19\u306e\u30d2\u30f3\u30c8\u3000\u2026CTR<strong>3.94%<\/strong><\/li>\n<\/ul>\n<p>\u30bf\u30a4\u30c8\u30eb\u306b\u300c\u4eca\u65e5\u300d\u3092\u8ffd\u52a0\u3057\u305f\u3060\u3051\u3067\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c5\u500d\u306b\u306a\u308b\u3068\u306f\u9a5a\u304d\u306e\u7d50\u679c\u3067\u3059\u3002<\/p>\n<p><strong>CTA\u30dc\u30bf\u30f3\u306eCVR\u306e\u6539\u5584<\/strong><\/p>\n<p>\u540c\u3058\u304f\u4e0a\u8a18\u30d6\u30ed\u30b0\u3067\u306fCTA\u30dc\u30bf\u30f3\u306e\u6539\u5584\u4f8b\u3082\u7d39\u4ecb\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002<br 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id=\"caption-attachment-7931\" class=\"wp-caption-text\">\u30bf\u30a4\u30e0\u30bb\u30fc\u30eb\u306eCTA\u306e\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u4f8b<\/p><\/div>\n<h3>\u30dd\u30a4\u30f3\u30c8\u305d\u306e3: \u7dca\u6025\u5ea6\u306e\u9ad8\u3044\u8272\u3092\u4f7f\u3046<\/h3>\n<p>\u8272\u306b\u306f\u898b\u305f\u4eba\u306b\u4f55\u3089\u304b\u306e\u30a4\u30e1\u30fc\u30b8\u3092\u4e0e\u3048\u308b\u52b9\u679c\u304c\u3042\u308a\u307e\u3059\u3002\u300c\u7dca\u6025\u300d\u3092\u8868\u3059\u8272\u306f\u3001\u8d64\u3001\u30aa\u30ec\u30f3\u30b8\u3001\u9ec4\u8272\u306a\u3069\u304c\u6700\u9069\u3068\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p><a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/The-Button-Color-A-B-Test-Red-Beats-Green.aspx\" target=\"_blank\" rel=\"noopener\">hubspot\u304c\u884c\u3063\u305fAB\u30c6\u30b9\u30c8<\/a>\u3067\u306f\u3001\u30dc\u30bf\u30f3\u3092\u7dd1\u8272\u304b\u3089\u8d64\u306b\u5909\u3048\u305f\u6240\u3001CVR\u304c21\uff05\u5897\u52a0\u3057\u305f\u3068\u306e\u3053\u3068\u3067\u3059\u3002<\/p>\n<div id=\"attachment_8230\" style=\"width: 510px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8230\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2016\/02\/red_green_button.png\" alt=\"Hubspot\u3088\u308a\u5f15\u7528\" width=\"500\" height=\"266\" class=\"size-full wp-image-8230\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2016\/02\/red_green_button.png 500w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2016\/02\/red_green_button-300x160.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><p id=\"caption-attachment-8230\" class=\"wp-caption-text\"><a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/The-Button-Color-A-B-Test-Red-Beats-Green.aspx\" target=\"_blank\" rel=\"noopener\">Hubspot<\/a>\u3088\u308a\u5f15\u7528<\/p><\/div>\n<p>\u305f\u3060\u3057\u3001\u30dc\u30bf\u30f3\u306e\u8272\u306b\u306f\u7d76\u5bfe\u306e\u6b63\u89e3\u306f\u3042\u308a\u307e\u305b\u3093\u306e\u3067\u3001\u7dca\u6025\u6027\u3092\u91b8\u6210\u3057\u305f\u3044\u3068\u304d\u306e\u9078\u629e\u80a2\u3068\u3057\u3066\u3053\u306e\u3088\u3046\u306a\u8272\u3092\u7528\u3044\u3066\u691c\u8a3c\u3059\u308b\u3001\u3068\u304a\u8003\u3048\u9802\u3051\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h3>\u30dd\u30a4\u30f3\u30c8\u305d\u306e4: \u5e0c\u5c11\u6027\u3092\u6301\u305f\u305b\u308b<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2016\/01\/ae52cbc24864376fc606929d52740e59.png\" alt=\"\u30ad\u30e9\u30fc\u30b3\u30f3\u30c6\u30f3\u30c4\" width=\"300\" height=\"200\" class=\"alignnone size-full wp-image-7992\" \/><\/p>\n<p>\u6700\u5f8c\u306f<strong>\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u63d0\u4f9b\u6570\u3092\u7d5e\u308b\u3053\u3068\u3067\u3001\u4fa1\u5024\u3092\u6301\u305f\u305b\u308b<\/strong>\u65b9\u6cd5\u3067\u3059\u3002<br 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\/>\n\u3044\u305a\u308c\u3082\u300c\u4eca\u3059\u3050\u300d\u3068\u308a\u5165\u308c\u3089\u308c\u308b\u7c21\u5358\u306a\u65bd\u7b56\u3070\u304b\u308a\u3067\u3059\u3002\u305c\u3072\u3042\u306a\u305f\u306eCTA\u306b\u3082\u53d6\u308a\u5165\u308c\u3066\u307f\u3066\u306f\u3001\u3044\u304b\u304c\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u53c2\u8003\uff1a<br \/>\n<a href=\"http:\/\/conversionxl.com\/creating-urgency\/\" target=\"_blank\" rel=\"noopener\">http:\/\/conversionxl.com\/creating-urgency\/<\/a><br \/>\n<a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/The-Button-Color-A-B-Test-Red-Beats-Green.aspx\" target=\"_blank\" rel=\"noopener\">http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/20566\/The-Button-Color-A-B-Test-Red-Beats-Green.aspx<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u300c\u6570\u91cf\u9650\u5b9a\u300d\u300c\u4eca\u3060\u3051\u7121\u6599\u300d\u300c\u3042\u30681\u500b\u300d\u300c\u65e9\u3044\u8005\u52dd\u3061\u300detc\u2026\u3002\u3064\u3044\u3064\u3044\u3053\u3093\u306a\u8a00\u8449\u306b\u60f9\u304b\u308c\u3066\u8cb7\u3044\u7269\u3092\u3057\u3066\u3057\u307e\u3063\u305f\u7d4c\u9a13\u3001\u8ab0\u3057\u3082\u4e00\u5ea6\u306f\u304a\u3042\u308a\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002 \u4eba\u306f\u7dca\u6025\u6027\u306e\u3042\u308b\u8a34\u6c42\u306b\u5f31\u3044\u3082\u306e\u3067\u3059\u3002\u300c\u6a5f\u4f1a\u3092\u9003\u3057\u305f\u304f\u306a\u3044\u300d\u300c\u640d\u3057 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8228,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277],"tags":[163,288],"_links":{"self":[{"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/posts\/8134"}],"collection":[{"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/comments?post=8134"}],"version-history":[{"count":1,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/posts\/8134\/revisions"}],"predecessor-version":[{"id":9565,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/posts\/8134\/revisions\/9565"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/media\/8228"}],"wp:attachment":[{"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/media?parent=8134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/categories?post=8134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/tags?post=8134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}