{"id":8426,"date":"2016-04-27T22:09:53","date_gmt":"2016-04-27T13:09:53","guid":{"rendered":"https:\/\/f-tra.jp\/blog\/?p=8426"},"modified":"2021-10-07T10:22:40","modified_gmt":"2021-10-07T01:22:40","slug":"%e3%83%a6%e3%83%bc%e3%82%b6%e3%83%bc%e3%81%ab%e6%b1%82%e3%82%81%e3%82%8b%e8%a1%8c%e5%8b%95%e3%81%af%e6%9c%80%e4%bd%8e%e9%99%90%e3%81%ab%ef%bc%81%e3%83%a6%e3%83%bc%e3%82%b6%e3%83%bc%e3%82%92%e8%bf%b7","status":"publish","type":"post","link":"https:\/\/f-tra.com\/ja\/blog\/cta-column\/8426","title":{"rendered":"\u30e6\u30fc\u30b6\u30fc\u306b\u6c42\u3081\u308b\u884c\u52d5\u306f\u6700\u4f4e\u9650\u306b\uff01\u30e6\u30fc\u30b6\u30fc\u3092\u8ff7\u308f\u305b\u3001\u96e2\u8131\u3055\u305b\u306a\u3044\uff13\u3064\u306e\u30c6\u30af\u30cb\u30c3\u30af"},"content":{"rendered":"<p>\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u306f\u300c<strong>\u30e6\u30fc\u30b6\u30fc\u306b\u6c42\u3081\u308b\u884c\u52d5<\/strong>\u300d\u3092\u4f55\u7a2e\u985e\u6301\u3063\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u3072\u3068\u3064\u306e\u30b5\u30a4\u30c8\u5185\u306b\u300c\u898b\u7a4d\u3082\u308a\u300d\u300c\u8cc7\u6599\u8acb\u6c42\u300d\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u300d\u300c\u4f1a\u54e1\u767b\u9332\u300d\u306a\u3069\u3068\u3044\u3063\u305f<strong>\u6570\u7a2e\u985e\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30dd\u30a4\u30f3\u30c8\u304c\u5b58\u5728\u3059\u308b<\/strong>\u4f8b\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u306b\u591a\u69d8\u306a\u884c\u52d5\u306e\u53ef\u80fd\u6027\u3092\u63d0\u793a\u3059\u308b\u3068\u3044\u3046\u70b9\u3067\u306f\u3001\u4e00\u898b\u512a\u308c\u3066\u3044\u308b\u3088\u3046\u306b\u898b\u3048\u308b\u3053\u306e\u65bd\u7b56\u3002<br \/>\n\u5b9f\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u7279\u5b9a\u306e\u884c\u52d5\u3092\u4fc3\u3059\u300cCTA\uff08\uff1dCall To Action\uff09\u300d\u306e\u8a2d\u8a08\u6b21\u7b2c\u3067\u306f\u3001<strong>\u304b\u3048\u3063\u3066\u30e6\u30fc\u30b6\u30fc\u3092\u9003\u3059\u7d50\u679c\u306b\u306a\u308b<\/strong>\u53ef\u80fd\u6027\u304c\u3042\u308b\u3068\u3044\u3046\u3053\u3068\u3092\u3054\u5b58\u77e5\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u672c\u65e5\u306f\u3001\u8907\u6570\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u3092\u4fc3\u3059\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eCTA\u3067\u6c17\u3092\u3064\u3051\u305f\u3044\u3053\u3068\u306b\u3064\u3044\u3066\u304a\u4f1d\u3048\u3057\u3066\u3044\u304d\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h2>\u5fc5\u305a\u3057\u3082\u9078\u629e\u80a2\u306f\u591a\u3044\u307b\u3069\u826f\u3044\u3001\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u3044<\/h2>\n<p>\u79c1\u9054\u4eba\u9593\u306b\u3068\u3063\u3066\u3001\u9078\u629e\u80a2\u304c\u591a\u3044\u3053\u3068\u3068\u306f\u4e00\u898b\u3001\u5e78\u798f\u306b\u76f4\u7d50\u3059\u308b\u3053\u3068\u306e\u3088\u3046\u306b\u601d\u3048\u307e\u3059\u3002\u3067\u3059\u304c\u3001\u5b9f\u969b\u306f\u5fc5\u305a\u3057\u3082\u305d\u3046\u3068\u3082\u9650\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u7c73\u56fd\u306e\uff12\u4eba\u306e\u793e\u4f1a\u5fc3\u7406\u5b66\u8005<a href=\"https:\/\/faculty.washington.edu\/jdb\/345\/345%20Articles\/Iyengar%20%26%20Lepper%20(2000).pdf\" target=\"_blank\" rel=\"noopener\">Sheena S. Iyengar\u6c0f\u3068Mark R. Lepper\u6c0f\u306e\u7814\u7a76<\/a>\u306b\u3088\u308b\u3068\u3001\u9006\u306e\u7d50\u679c\u3001\u5373\u3061\u300c<strong>\u591a\u304f\u306e\u9078\u629e\u80a2\u3092\u4e0e\u3048\u3089\u308c\u308b\u3068\u3001\u4e0e\u3048\u3089\u308c\u305f\u5074\u306f\u5b9f\u969b\u306b\u9078\u629e\u3057\u3088\u3046\u3068\u3044\u3046\u610f\u6b32\u3092\u306a\u304f\u3057\u3066\u3057\u307e\u3046<\/strong>\u300d\u3068\u3044\u3046\u7d50\u8ad6\u304c\u5c0e\u304d\u51fa\u3055\u308c\u3066\u3044\u308b\u3068\u306e\u3053\u3068\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306b\u3001\u305d\u306e\u5b9f\u9a13\u5185\u5bb9\u306e\u3072\u3068\u3064\uff1a\u300c\u30b8\u30e3\u30e0\u306e\u7814\u7a76\u300d\u3092\u7d39\u4ecb\u3057\u3066\u307f\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002\uff08\u7c73\u56fd\u3067\u306f\u6709\u540d\u306a\u7406\u8ad6\u306e\u3088\u3046\u3067\u3059\uff09<\/p>\n<p>\u307e\u305a\u3001\u9ad8\u7d1a\u30b8\u30e3\u30e0\u309224\u7a2e\u985e\u9673\u5217\u3057\u305f\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u3068\u30016\u7a2e\u985e\u3057\u304b\u306a\u3044\u30c7\u30a3\u30b9\u30d7\u30ec\u30fc\u3092\u7528\u610f\u3057\u3001\u305d\u308c\u305e\u308c\u306b\u8a66\u98df\u3092\u52e7\u3081\u308b\u8868\u793a\u3068\u3001\u5272\u5f15\u30af\u30fc\u30dd\u30f3\u3092\u7528\u610f\u3002<br \/>\n\u7d9a\u3044\u3066\u3001\u9ad8\u7d1a\u30d5\u30fc\u30c9\u30de\u30fc\u30b1\u30c3\u30c8\u306b\u3053\u308c\u3089\u3092\u8a2d\u7f6e\u3057\u3001\u901a\u308a\u904e\u304e\u305f\u8cb7\u3044\u7269\u5ba2\u306e\u4eba\u6570\u3001\u30b8\u30e3\u30e0\u3092\u8a66\u98df\u3057\u305f\u5ba2\u306e\u4eba\u6570\u3001\u5272\u5f15\u5238\u3092\u4f7f\u3063\u3066\u30b8\u30e3\u30e0\u3092\u8cfc\u5165\u3057\u305f\u5ba2\u306e\u4eba\u6570\u3092\u8abf\u67fb\u3057\u305f\u3068\u306e\u3053\u3068\u3002<\/p>\n<p>\u5b9f\u9a13\u306e\u7d50\u679c\u306f\u9a5a\u304f\u3079\u304d\u3082\u306e\u3067\u3057\u305f\u3002\u4ee5\u4e0b\u306b\u5f15\u7528\u3057\u307e\u3059\u3002<\/p>\n<blockquote><p>\n\uff08\u5b9f\u9a13\u3067\u306f\uff09\uff16\u7a2e\u985e\u307e\u305f\u306f24\u7a2e\u985e\u306e \u69d8\u3005\u306a\u5473\u306e\u30b8\u30e3\u30e0\u3092\u51fa\u3057 \uff12\u3064\u306e\u3053\u3068\u3092\u89b3\u5bdf\u3057\u307e\u3057\u305f<\/p>\n<p>\u307e\u305a\u3069\u3061\u3089\u306e\u8a2d\u5b9a\u306e\u65b9\u304c\u3001\u591a\u304f\u306e\u4eba\u3005\u304c\u7acb\u3061\u6b62\u307e\u3063\u3066\u30b8\u30e3\u30e0\u3092\u8a66\u98df\u3059\u308b\u304b\u3067\u3059\u3002<br \/>\n<strong>24\u7a2e\u985e\u3042\u308b\u5834\u5408\u306f\u7d0460\uff05\u306e\u4eba\u304c\u8a66\u98df\u3057\u3001\uff16\u7a2e\u985e\u306e\u6642\u306e40\uff05\u3088\u308a\u591a\u3044<\/strong>\u3068\u5206\u304b\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>\u6b21\u306b\u89b3\u5bdf\u3057\u305f\u306e\u306f \u3069\u3061\u3089\u306e\u8a2d\u5b9a\u306e\u65b9\u304c \u30b8\u30e3\u30e0\u3092\u8cfc\u5165\u3059\u308b\u50be\u5411\u304c\u9ad8\u3044\u304b\u3067\u3059\u3002\u3059\u308b\u3068<strong>\u6570\u5024\u306f\u53cd\u5bfe\u3068\u306a\u308a\u307e\u3057\u305f<\/strong>\u3002<br \/>\n24\u7a2e\u985e\u306e\u6642\u306b\u8a66\u98df\u3057\u305f\u4eba\u306e\u3046\u3061 \u5b9f\u969b\u306b\u30b8\u30e3\u30e0\u3092\u8cfc\u5165\u3057\u305f\u306e\u306f\u305f\u3063\u305f\u306e\uff13\uff05\u3067\u3057\u305f\u3002<br \/>\n\uff16\u7a2e\u985e\u306e\u6642\u306b\u7acb\u3061\u6b62\u307e\u3063\u305f\u4eba\u3005\u306e\u9593\u3067\u306f\u3001\u306a\u3093\u306830\uff05\u304c\u5b9f\u969b\u306b\u30b8\u30e3\u30e0\u3092\u8cfc\u5165\u3057\u3066\u3044\u307e\u3057\u305f\u3002<br \/>\n\u4eba\u3005\u306f<strong>\uff16\u7a2e\u985e\u898b\u305f\u6642\u306e\u65b9\u304c24\u7a2e\u985e\u898b\u305f\u6642\u3088\u308a \u5c11\u306a\u304f\u3068\u3082\uff16\u500d\u30b8\u30e3\u30e0\u3092\u8cfc\u5165\u3059\u308b\u50be\u5411\u304c\u9ad8\u3044<\/strong>\u3053\u3068\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u203b<a href=\"http:\/\/digitalcast.jp\/v\/12027\/\" target=\"_blank\" rel=\"noopener\">http:\/\/digitalcast.jp\/v\/12027\/<\/a>\u3088\u308a\u5f15\u7528<small>\uff08\u53e5\u8aad\u70b9\u8ffd\u8a18\u30fb\u5f37\u8abf\u306f\u5f0a\u793e\u306b\u3066\u5b9f\u65bd\uff09<\/small><\/p><\/blockquote>\n<p>\u5927\u898f\u6a21\u306a\u9673\u5217\u306f\u300160\uff05\u8fd1\u304f\u306e\u5ba2\u306e\u76ee\u3092\u5f15\u304d\u307e\u3057\u305f\u304c\u3001\u9078\u629e\u80a2\u306e\u6570\u306b\u4eba\u3005\u306f\u5727\u5012\u3055\u308c\u3001\u305d\u306e\u3046\u3061\u5b9f\u969b\u306b\u30b8\u30e3\u30e0\u3092\u8cfc\u5165\u3057\u305f\u4eba\u306f\u305f\u3063\u305f\u306e3\uff05\u3002<br \/>\n\u5bfe\u7167\u7684\u306b\u3001\u5c0f\u898f\u6a21\u306a\u9673\u5217\u306f\u3001\u901a\u308a\u904e\u304e\u305f\u4eba\u306e40\uff05\u3057\u304b\u76ee\u3092\u7559\u3081\u306a\u304b\u3063\u305f\u3082\u306e\u306e\u3001\u305d\u306e\u3046\u3061\u306e30\uff05\u3082\u306e\u4eba\u304c\u6700\u7d42\u7684\u306b\u30b8\u30e3\u30e0\u3092\u8cfc\u5165\u3057\u3066\u3044\u305f\u3068\u3001\u3044\u3046\u7d50\u679c\u304c\u51fa\u305f\u306e\u3067\u3059\u3002<\/p>\n<p>\u3064\u307e\u308a\u3001<strong>\u9078\u629e\u80a2\u304c\u591a\u3059\u304e\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8cfc\u5165\u610f\u6b32\u306f\u524a\u304c\u308c\u3066\u3057\u307e\u3046<\/strong>\u3068\u3044\u3046\u3053\u3068\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u305f\u306e\u3067\u3059\u3002<\/p>\n<h3>\u8ff7\u3044\u306f\u96e2\u8131\u306e\u3082\u3068<\/h3>\n<p>\u7d39\u4ecb\u3057\u305f\u7814\u7a76\u5185\u5bb9\u306f\u300c\u8cfc\u5165\u300d\u3068\u3044\u3046\u30a2\u30af\u30b7\u30e7\u30f3\u306b\u30d5\u30a9\u30fc\u30ab\u30b9\u3057\u305f\u5185\u5bb9\u3067\u3057\u305f\u304c\u3001\u3053\u308c\u306f\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306eCTA\u304c\u559a\u8d77\u3059\u308b\u30a2\u30af\u30b7\u30e7\u30f3\u5168\u4f53\u306b\u3082\u3042\u3066\u306f\u3081\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u306f\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u8a71\u984c\u3092\u5192\u982d\u306b\u623b\u3057\u307e\u3057\u3087\u3046\u3002\u30b5\u30a4\u30c8\u306b\u8907\u6570\u306e\u30a2\u30af\u30b7\u30e7\u30f3\u30dd\u30a4\u30f3\u30c8\u304c\u5b58\u5728\u3057\u3066\u3044\u308b\u5834\u5408\u3068\u306f\u3001\u8a2a\u308c\u305f\u30e6\u30fc\u30b6\u30fc\u306b\u9078\u629e\u80a2\u3092\u8907\u6570\u63d0\u793a\u3057\u3066\u3044\u308b\u72b6\u614b\u3002<br \/>\n\u3064\u307e\u308a<strong>\u30a2\u30af\u30b7\u30e7\u30f3\uff08\u30b3\u30f3\u30d0\u30fc\u30b7\u30e7\u30f3\uff09\u306e\u9078\u629e\u80a2\u304c\u591a\u3051\u308c\u3070\u591a\u3044\u307b\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306f\u3069\u308c\u3092\u9078\u3093\u3067\u826f\u3044\u304b\u8ff7\u3063\u3066\u3057\u307e\u3044\u3001\u6319\u53e5\u3001\u9078\u629e\u3068\u3044\u3046\u6c7a\u65ad\u3092\u5f8c\u56de\u3057\u306b\u3057\u305f\u308a\u3001\u4e2d\u6b62\u3057\u3066\u3057\u307e\u3046\u50be\u5411\u304c\u3042\u308b<\/strong>\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u3067\u306f\u3001\u8907\u6570\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u65b9\u6cd5\u3092\u6301\u3064\u30b5\u30a4\u30c8\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u8ff7\u3044\u30fb\u6238\u60d1\u3044\u3092\u611f\u3058\u3055\u305b\u306a\u3044\u305f\u3081\u306b\u306f\u3001\u5177\u4f53\u7684\u306b\u306f\u3069\u306e\u3088\u3046\u306a\u65bd\u7b56\u304c\u8003\u3048\u3089\u308c\u308b\u3067\u3057\u3087\u3046\u304b\uff1f<br \/>\n\u4ee5\u4e0b\u3001\u65bd\u7b56\u4f8b\u3092\u8003\u3048\u3066\u307f\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<h2>1. \u9078\u629e\u80a2\u3092\u6e1b\u3089\u3057\u3066\u307f\u308b<\/h2>\n<p>\u8ff7\u3044\u3092\u751f\u3080\u8981\u56e0\uff1d\u9078\u629e\u80a2\u306f\u3067\u304d\u308b\u3060\u3051\u6392\u9664\u3059\u308b\u3068\u3044\u3046\u3001\u30b7\u30f3\u30d7\u30eb\u306a\u89e3\u6c7a\u7b56\u3067\u3059\u3002<br \/>\n<strong>\u3042\u3089\u304b\u3058\u3081\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u65b9\u6cd5\u304c\u4e00\u3064\u3057\u304b\u306a\u3051\u308c\u3070\u3001\u305d\u3082\u305d\u3082\u8ff7\u3044\u304c\u751f\u307e\u308c\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u305b\u3093<\/strong>\u3002<\/p>\n<div id=\"attachment_8476\" style=\"width: 674px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8476\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2016\/04\/r1_c1.png\" alt=\"CV\u304c\uff12\u3064\u306e\u5834\u5408\uff08\u5de6\uff09\u3068\u3001CV\u304c\u5358\u4e00\u306e\u5834\u5408\uff08\u53f3\uff09\u3002\u3042\u3089\u304b\u3058\u3081\u9078\u629e\u80a2\u304c\u7d5e\u3089\u308c\u3066\u3044\u308c\u3070\u3001\u5f53\u7136\u8ff7\u3046\u3053\u3068\u3082\u306a\u3044\" width=\"664\" height=\"296\" class=\"size-full wp-image-8476\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2016\/04\/r1_c1.png 664w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2016\/04\/r1_c1-300x134.png 300w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2016\/04\/r1_c1-624x278.png 624w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><p id=\"caption-attachment-8476\" class=\"wp-caption-text\">CV\u304c\uff12\u3064\u306e\u5834\u5408\uff08\u5de6\uff09\u3068\u3001CV\u304c\u5358\u4e00\u306e\u5834\u5408\uff08\u53f3\uff09\u3002\u3042\u3089\u304b\u3058\u3081\u9078\u629e\u80a2\u304c\u7d5e\u3089\u308c\u3066\u3044\u308c\u3070\u3001\u5f53\u7136\u8ff7\u3046\u3053\u3068\u3082\u306a\u3044<\/p><\/div>\n<h2>2. \u60c5\u5831\u306b\u5f37\u5f31\u3092\u4ed8\u3051\u308b<\/h2>\n<p>\u60c5\u5831\u306f\u4e26\u5217\u306b\u4e26\u3093\u3067\u3044\u308b\u3088\u308a\u3082\u3001\u5f37\u5f31\u304c\u4ed8\u3051\u3089\u308c\u3066\u3044\u308b\u3053\u3068\u3067\u9078\u629e\u3059\u308b\u3068\u304d\u306e\u5fc3\u7406\u7684\u8ca0\u62c5\u3092\u8efd\u6e1b\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<br \/>\n\u3084\u3080\u3092\u3048\u305a\u8907\u6570\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u65b9\u6cd5\u3092\u8868\u8a18\u305b\u3056\u308b\u3092\u5f97\u306a\u3044\u5834\u5408\u306f\u3001<strong>\u3069\u308c\u304b\u3092\u5f37\u8abf\u3057\u91cd\u307f\u4ed8\u3051\u3057\u3066\u3066\u304a\u304f\u3053\u3068\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u601d\u6c7a\u5b9a\u3092\u52a9\u3051\u308b<\/strong>\u3053\u3068\u306b\u7e4b\u304c\u308b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30dc\u30bf\u30f3\u306e\u5927\u304d\u3055\u3084\u30c7\u30b6\u30a4\u30f3\u3067\u533a\u5225\u3092\u4ed8\u3051\u308b\u65b9\u6cd5\u304c\u4ee3\u8868\u7684\u304b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<div id=\"attachment_8477\" style=\"width: 674px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8477\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2016\/04\/r2_c1.png\" alt=\"\u4e26\u5217\u306b\u9078\u629e\u80a2\u304c\u4e26\u3093\u3067\u3044\u308b\u72b6\u614b\uff08\u5de6\uff09\u3068\u3001\u898b\u305f\u76ee\u306b\u5f37\u5f31\u304c\u3064\u3051\u3089\u308c\u3066\u3044\u308b\u72b6\u614b\uff08\u53f3\uff09\u3002\u9078\u629e\u80a2\u3092\u8868\u793a\u3057\u3064\u3064\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u8ff7\u308f\u305b\u306a\u3044\" width=\"664\" height=\"284\" class=\"size-full wp-image-8477\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2016\/04\/r2_c1.png 664w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2016\/04\/r2_c1-300x128.png 300w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2016\/04\/r2_c1-624x267.png 624w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><p id=\"caption-attachment-8477\" class=\"wp-caption-text\">\u4e26\u5217\u306b\u9078\u629e\u80a2\u304c\u4e26\u3093\u3067\u3044\u308b\u72b6\u614b\uff08\u5de6\uff09\u3068\u3001\u898b\u305f\u76ee\u306b\u5f37\u5f31\u304c\u3064\u3051\u3089\u308c\u3066\u3044\u308b\u72b6\u614b\uff08\u53f3\uff09\u3002\u9078\u629e\u80a2\u3092\u8868\u793a\u3057\u3064\u3064\u3082\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u8ff7\u308f\u305b\u306a\u3044<\/p><\/div>\n<h2>3. \u9078\u629e\u80a2\u540c\u58eb\u306e\u9055\u3044\u3092\u660e\u3089\u304b\u306b\u3059\u308b<\/h2>\n<p>\u8907\u6570\u306e\u9078\u629e\u80a2\u3067\u8ff7\u3046\u5834\u5408\u306b\u306f\u3001\u5192\u982d\u3067\u7d39\u4ecb\u3057\u305f\u7814\u7a76\u304c\u793a\u3057\u305f\u300c\u8907\u96d1\u3067\u9078\u307c\u3046\u3068\u3044\u3046\u6c17\u304c\u304a\u304d\u306a\u3044\u300d\u3068\u3044\u3046\u7406\u7531\u306e\u307b\u304b\u306b\u3082\u3001\u300c\u9078\u629e\u80a2\u540c\u58eb\u306e\u9055\u3044\u304c\u7406\u89e3\u3067\u304d\u306a\u3044\u300d\u3068\u3044\u3046\u7406\u7531\u3082\u3042\u308b\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u8907\u6570\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4f75\u8a18\u3059\u308b\u5834\u5408\u306b\u306f\u3001<strong>\u305d\u308c\u305e\u308c\u306e\u9055\u3044\u304c\u660e\u78ba\u3068\u306a\u3063\u3066\u304a\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u81ea\u8eab\u304c\u3069\u308c\u3092\u9078\u3076\u3079\u304d\u304b\u304c\u5bb9\u6613\u306b\u7406\u89e3\u3067\u304d\u308b\u72b6\u614b<\/strong>\u306b\u3057\u3066\u304a\u304f\u5fc5\u8981\u3082\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u65b9\u6cd5\u3068\u3057\u3066\u306f\u3001\u6587\u8a00\u3092\u6dfb\u3048\u305f\u308a\u3001\u9055\u3044\u3092\u793a\u3057\u305f\u6bd4\u8f03\u8868\u306e\u306a\u304b\u306b\u30dc\u30bf\u30f3\u3092\u914d\u7f6e\u3059\u308b\u306a\u3069\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<div id=\"attachment_8481\" style=\"width: 674px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8481\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2016\/04\/r3_c1.png\" alt=\"\u305d\u308c\u305e\u308c\u306eCTA\u30dc\u30bf\u30f3\u306e\u9055\u3044\u3068\u30e6\u30fc\u30b6\u30fc\u50cf\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u6587\u8a00\u3092\u6dfb\u3048\u305f\u4f8b\" width=\"664\" height=\"284\" class=\"size-full wp-image-8481\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2016\/04\/r3_c1.png 664w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2016\/04\/r3_c1-300x128.png 300w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2016\/04\/r3_c1-624x267.png 624w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><p id=\"caption-attachment-8481\" class=\"wp-caption-text\">\u305d\u308c\u305e\u308c\u306eCTA\u30dc\u30bf\u30f3\u306e\u9055\u3044\u3068\u30e6\u30fc\u30b6\u30fc\u50cf\u3092\u660e\u78ba\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u6587\u8a00\u3092\u6dfb\u3048\u305f\u4f8b<\/p><\/div>\n<div id=\"attachment_8286\" style=\"width: 1157px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8286\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2016\/02\/7cf54aac8d340128035fddfeec0dad95.png\" alt=\"\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u8907\u6570\u5b58\u5728\" width=\"1147\" height=\"498\" class=\"size-full wp-image-8286\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2016\/02\/7cf54aac8d340128035fddfeec0dad95.png 1147w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2016\/02\/7cf54aac8d340128035fddfeec0dad95-300x130.png 300w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2016\/02\/7cf54aac8d340128035fddfeec0dad95-1024x445.png 1024w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2016\/02\/7cf54aac8d340128035fddfeec0dad95-624x271.png 624w\" sizes=\"(max-width: 1147px) 100vw, 1147px\" \/><p id=\"caption-attachment-8286\" class=\"wp-caption-text\">Wantedly\u3067\u306f\u3001\u7570\u306a\u308b\u4fa1\u683c\u3084\u30b5\u30fc\u30d3\u30b9\u5185\u5bb9\u3092\u4e00\u89a7\u306b\u3057\u3066\u8868\u793a\u3057\u3066\u3044\u308b<\/p><\/div>\n<h3>2\u30683\u3092\u7d44\u307f\u5408\u308f\u305b\u308b\u65b9\u6cd5\u3082<\/h3>\n<p>\uff13\u3064\u306e\u5177\u4f53\u7684\u624b\u6cd5\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3057\u305f\u304c\u3001\u3053\u308c\u3089\u306f<strong>\u7d44\u307f\u5408\u308f\u305b\u3066\u4f7f\u3046\u3053\u3068\u3067\u3055\u3089\u306b\u52b9\u679c\u3092\u767a\u63ee\u3067\u304d\u308b<\/strong>\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u4e0b\u8a18\u306e\u4f8b\u3067\u306f\u3001\u500b\u4eba\u30e6\u30fc\u30b6\u30fc\u6bd4\u7387\u304c\u6cd5\u4eba\u30e6\u30fc\u30b6\u30fc\u3088\u308a\u3082\u5727\u5012\u7684\u306b\u591a\u3044\u30b5\u30fc\u30d3\u30b9\u3092\u60f3\u5b9a\u3057\u3066\u3044\u307e\u3059\u304c\u3001<br \/>\n\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u512a\u5148\u5ea6\u306b\u3088\u3063\u3066\u306f\u3001\u601d\u3044\u5207\u3063\u3066\u7247\u65b9\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u9732\u51fa\u5ea6\u3092\u4e0b\u3052\u3066\u3057\u307e\u3046\u3001\u3068\u3044\u3046\u306e\u3082\u3072\u3068\u3064\u306e\u624b\u3067\u3059\u3002<br \/>\n\u3082\u3061\u308d\u3093\u524d\u63d0\u3068\u3057\u3066\u3001\u30e6\u30fc\u30b6\u30fc\u81ea\u8eab\u304c\u884c\u3046\u3079\u304d\u30a2\u30af\u30b7\u30e7\u30f3\u304c\u3069\u3061\u3089\u3067\u3042\u308b\u304b\u304c\u660e\u78ba\u3067\u3042\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<div id=\"attachment_8484\" style=\"width: 674px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-8484\" src=\"https:\/\/f-tra.jp\/blog\/wp-content\/uploads\/2016\/04\/r4_c1.png\" alt=\"\u4e26\u5217\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4e26\u3079\u3066\u3044\u305f\u72b6\u614b\uff08\u5de6\uff09\u3068\u3001\u5f37\u5f31\u3092\u3064\u3051\u3064\u3064\u3001\u30e6\u30fc\u30b6\u30fc\u50cf\u306e\u9055\u3044\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u4f8b\" width=\"664\" height=\"290\" class=\"size-full wp-image-8484\" srcset=\"https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2016\/04\/r4_c1.png 664w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2016\/04\/r4_c1-300x131.png 300w, https:\/\/f-tra.com\/ja\/blog\/wp-content\/uploads\/2016\/04\/r4_c1-624x273.png 624w\" sizes=\"(max-width: 664px) 100vw, 664px\" \/><p id=\"caption-attachment-8484\" class=\"wp-caption-text\">\u4e26\u5217\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u4e26\u3079\u3066\u3044\u305f\u72b6\u614b\uff08\u5de6\uff09\u3068\u3001\u5f37\u5f31\u3092\u3064\u3051\u3064\u3064\u3001\u30e6\u30fc\u30b6\u30fc\u50cf\u306e\u9055\u3044\u3092\u660e\u3089\u304b\u306b\u3057\u305f\u4f8b<\/p><\/div>\n<h2>\u6700\u5f8c\u306b<\/h2>\n<p>\u672c\u65e5\u306f\u3001\u8907\u6570\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30dd\u30a4\u30f3\u30c8\u3092\u6301\u3064\u30b5\u30a4\u30c8\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u3092\u8ff7\u308f\u305b\u96e2\u8131\u3055\u305b\u306a\u3044\u305f\u3081\u306b\u3067\u304d\u308b\u3053\u3068\u3092\uff13\u3064\u3001\u304a\u4f1d\u3048\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>\u305c\u3072\u3054\u62c5\u5f53\u306e\u30b5\u30a4\u30c8\u306e\u6539\u5584\u306b\u5f79\u7acb\u3066\u3066\u3044\u305f\u3060\u3051\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n<p>\u203b\u53c2\u8003\u30b5\u30a4\u30c8<br \/>\n<a href=\"https:\/\/faculty.washington.edu\/jdb\/345\/345%20Articles\/Iyengar%20%26%20Lepper%20(2000).pdf\" target=\"_blank\" rel=\"noopener\">https:\/\/faculty.washington.edu\/jdb\/345\/345%20Articles\/Iyengar%20%26%20Lepper%20(2000).pdf<\/a><br \/>\n<a href=\"http:\/\/digitalcast.jp\/v\/12027\/\" target=\"_blank\" rel=\"noopener\">http:\/\/digitalcast.jp\/v\/12027\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u3042\u306a\u305f\u306e\u30b5\u30a4\u30c8\u306f\u300c\u30e6\u30fc\u30b6\u30fc\u306b\u6c42\u3081\u308b\u884c\u52d5\u300d\u3092\u4f55\u7a2e\u985e\u6301\u3063\u3066\u3044\u308b\u3067\u3057\u3087\u3046\u304b\uff1f \u3072\u3068\u3064\u306e\u30b5\u30a4\u30c8\u5185\u306b\u300c\u898b\u7a4d\u3082\u308a\u300d\u300c\u8cc7\u6599\u8acb\u6c42\u300d\u300c\u304a\u554f\u3044\u5408\u308f\u305b\u300d\u300c\u4f1a\u54e1\u767b\u9332\u300d\u306a\u3069\u3068\u3044\u3063\u305f\u6570\u7a2e\u985e\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30dd\u30a4\u30f3\u30c8\u304c\u5b58\u5728\u3059\u308b\u4f8b\u306f\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002 \u30e6 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8480,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[277],"tags":[],"_links":{"self":[{"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/posts\/8426"}],"collection":[{"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/comments?post=8426"}],"version-history":[{"count":1,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/posts\/8426\/revisions"}],"predecessor-version":[{"id":9557,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/posts\/8426\/revisions\/9557"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/media\/8480"}],"wp:attachment":[{"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/media?parent=8426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/categories?post=8426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/f-tra.com\/ja\/blog\/wp-json\/wp\/v2\/tags?post=8426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}